Martech

JANUARY 13, 2025

Answer: Welcome emails are a crucial component of any email marketing strategy. They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. How do welcome emails fit in the email program and the overall marketing strategy?

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Sprout Social

JULY 24, 2024

Customer engagement metrics are the metrics for measuring how engaged your customers are. They help you measure how customers interact with your brand and how they respond to your marketing strategies. Tracking these metrics will show you how to address pain points and improve your customer experience strategy.

Customer 115

Customer Customer loyalty Analytics Promotion 115

Marketing Insider Group

AUGUST 26, 2024

Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty. You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies.

CRM 123

CRM Transform Marketing Marketers 123

SmartBrief - Marketing

AUGUST 23, 2024

The bottom line: there’s a significant gap in holistic wellness offerings tailored explicitly to menopausal women, and brands that are poised to address this gap with consumer-centric strategies stand to not only capture market share but also foster enduring customer loyalty.

Health 115

Health Millennials Transform Retail 115

SmartBrief - Marketing

OCTOBER 21, 2024

Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Three ways to use social media to reach more customers: Content sharing: You are able to post relevant, informative articles, videos and other content pieces that help keep your audience engaged.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. This allows for better tracking of customer interactions and preferences.

Customer 110

Customer B2C CMO Customer Journey 110

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 109

CRM Marketing Marketers Customer loyalty 109

Marketing Insider Group

AUGUST 13, 2024

Quick Takeaways Content marketing helps travel companies sell the dream of perfect vacations by allowing customers to visualize themselves in their ideal destinations, ultimately driving bookings and customer loyalty. Content Calendar: Organizing and scheduling your content ensures consistency and helps you stay on track.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 124

Transform Whitepaper Thought Leadership Customer Journey 124

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty increases your lifetime customer value.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Litmus

OCTOBER 17, 2024

This is the moment to leverage your email content to provide that final nudge needed to convert leads into paying customers. Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

JANUARY 22, 2025

For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” But SoLoMo has become the backbone of modern event promotion. Design promotions that build on the event experience. ” Yes, I know.

Event Marketing 108

Event Marketing Finance Customer loyalty Marketing 108

Litmus

AUGUST 1, 2024

5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy. Giving emails a personal touch isn’t just a nice way to do email marketing or make emails look pretty.

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Marketing Insider Group

MARCH 30, 2021

Product marketers must have a solid understanding of their target audience to launch and sell products successfully. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. What is Product Marketing? Prep the team for launch.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Retail 131

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Trust = builds customer loyalty. Reddit is… interesting. Community = builds trust.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less connection: Rapid growth can erode the personalized service that small business customers expect.   Partner with a local business for a co-branded promotion.  

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. How to Track Social Media Metrics?

Key Performance Indicator 112

Key Performance Indicator User-Generated Analytics Advertising 112

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations! For starters, what is SaaS?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects.

Marketing Strategy 130

Marketing Strategy Shipping Marketing Marketers 130

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Vertical Response

JANUARY 10, 2025

This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. The Evolution of Email Marketing Email marketing has come a long way since its inception.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Customers.ai

DECEMBER 20, 2024

How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds. Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Email marketing.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketing 114

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

PR 111

PR Gen Z Thought Leadership Communications 111

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you.

Marketing Strategy 113

Marketing Strategy Shoppers eCommerce Retail 113

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways?

Promotion 89

Promotion Customer Customer loyalty Law 89

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? Specific digits aside, everybody agrees on this point: It’s more expensive to bring a new customer on board than it is to keep a current one.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 97

Marketing Strategy Direct Mail Marketing Marketers 97

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. Which Social Media Platforms Are Right for Your Brand?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketing 64