Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Improved customer loyalty. This is where predictive analytics comes into play.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. Types of Content for Travel Marketing Learning about the various content formats your marketing strategy can integrate is a solid starting point.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketing 72

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement.

Transform 52

Transform Marketing Marketers Customer loyalty 52

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketing Marketers 52

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. This optimizes engagement across the entire customer lifecycle — from initial awareness to post-purchase support. And it is not just traditional ad spending.

Branding 70

Branding Transform Customer Acquisition Customer loyalty 70

Vertical Response

OCTOBER 13, 2024

Automated features, such as A/B testing and trigger-based campaigns, will streamline email marketing efforts and optimize user interactions, increasing overall campaign effectiveness. Predictive Analytics Predictive analytics allows marketers to anticipate customer behavior and tailor communications accordingly.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Duct Tape Marketing

DECEMBER 20, 2024

Remember that trust and values drive marketing trends. Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. Around 40% of marketers allocate a quarter of their budgets to influencer campaigns.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity.

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Duct Tape Marketing

OCTOBER 19, 2023

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience.

Customer loyalty 91

Customer loyalty Customer Manufacturing Price 91

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. Which Social Media Platforms Are Right for Your Brand?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

OCTOBER 27, 2024

Clear objectives allow you to align your email marketing strategy with your overall business goals, ensuring that your marketing efforts are purposeful and effective. Choosing the Right Email Marketing Software Choosing the right email marketing software is a cornerstone of an effective email marketing strategy.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. A boost in repeat purchases and stronger customer loyalty. The result?

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing?

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

verse.ai

OCTOBER 30, 2024

Establish Trust with Content Marketing Before a prospect even gets to sales, marketing provides a first impression of your brand. Adopting a “helping, not selling” approach for your content marketing strategy is essential for building trust and establishing your brand as a valuable resource.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Adobe Experience Cloud Blog

MARCH 9, 2020

Creative marketing and traditional marketing research can go a long way, but as competition intensifies, market share will go to those with the most advanced tools for gaining deeper, more accurate, and actionable insights into consumer desires and emotions. The digital transformation continues to revolutionize how life is done.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Vertical Response

MARCH 15, 2025

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email. Lets explore each type in more detail.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Bannerflow

OCTOBER 22, 2019

In this article, we speak to Telia’s Digital Transformation Manager, Lena Lindgren, to learn how Telia achieved its goals. In particular, we focus on how they used display advertising to stand out, increase sales, and boost customer loyalty. It’s not to be missed! Click here to get your copy!

Transform 45

Transform Customer loyalty Advertising Advertisers 45

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Create ‘wow’ moments that boost customer loyalty and retention.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Marketing Insider Group

DECEMBER 19, 2024

These include: Heightened customer loyalty. A strong community means meaningful customer relationships, more trust, and high-quality engagement from your customers. All these factors make customers loyal and willing to spend money at your business.

Transform 59

Transform Customer loyalty Retail Communications 59

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hootsuite

APRIL 2, 2025

And for every brand hes worked with, storytelling has been an important marketing strategy. In the hospitality industry, competition is fierce, and Reynolds shares that brand storytelling helps Hiltons content marketing efforts stand apart from the rest. Its so important, in todays world, to break through, he says.

Branding 63

Branding User-Generated Food Transform 63

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Supporting efficient workflows across markets. It’s early 2024. You can do this.

Transform 116

Transform Customer loyalty CRM Analytics 116

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 116

Customer Non-Profit Customer loyalty Transform 116

Marketing Insider Group

FEBRUARY 5, 2020

Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. Find the most effective tech and digital strategy providers. Customer experience. Product-driven marketing is so yesterday.

CMO 102

CMO Transform Customer loyalty Marketing Strategy 102

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Transform 98

Transform Copywriting Marketing Marketers 98

Duct Tape Marketing

APRIL 2, 2024

Charging a premium elevates your services above the price wars but also transforms the very nature of your client relationships. In this post, I’ll share keys to a premium pricing strategy for your professional services. But here’s a transformative thought: what if instead of selling hours, we sold solutions?

Price 90

Price Transform Customer loyalty Communications 90

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertisers 116

Advertisers Advertising Transform Customer Acquisition 116

Customers.ai

JANUARY 3, 2025

Book a Demo Turning Path to Purchase Research into Action Understanding your customers path to purchase is one thing. Heres how to take those insights and transform them into strategies that actually actually drive sales. Ask yourself: Whats driving customers to your site? Acting on it is another.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. This means new strategies, tactics, and tools.

Transform 109

Transform CMO User-Generated Customer loyalty 109

Marketing Insider Group

APRIL 7, 2021

Customer loyalty. For example, someone searching “what is content marketing” is likely in the awareness stage and needs an introductory guide to the topic. Look at all these question-based keywords around the main topic of digital transformation: Semrush. It’s Adaptable to Each Stage of the Sales Funnel.

Transform 111

Transform Thought Leadership Promotion Customer loyalty 111

Marketing Insider Group

DECEMBER 7, 2010

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. David starts with this great point: The internet has upended how consumers engage with brands.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96