Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketing Marketers 123

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 110

CRM Marketing Marketers Customer loyalty 110

SmartBrief - Marketing

AUGUST 23, 2024

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Understand why customers choose your brand over competitors. Estimate your NPS score.

Branding 131

Branding Customer loyalty CMO Market Segmentation 131

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. For this prompt, try selecting the email marketing expert persona. I am trained with MarTech content.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less connection: Rapid growth can erode the personalized service that small business customers expect. Strong partnerships allow you to break into new areas of the market.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. There’s good reason for both of these facts.

Email Marketing 101

Email Marketing Customer Journey Marketing Marketers 101

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know.

Event Marketing 108

Event Marketing Finance Customer loyalty Marketing 108

Martech

OCTOBER 29, 2024

Here are 12 ways your marketing team can use a CDP. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 117

Customer Customer loyalty Customer Journey Analytics 117

Hubspot Marketing

JULY 22, 2024

Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. So, essentially: Community builds trust, and trust builds customer loyalty. Let's dive into the pros and cons of community management. The Pros of Community Management 1.

Management 110

Management Customer loyalty Entertainment Branding 110

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. In the past, marketers expected an average of eight to 10 touchpoints before a conversion.

Thought Leadership 84

Thought Leadership Customer Journey Customer loyalty Marketing 84

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Customer loyalty 145

Sachs Marketing Group

OCTOBER 2, 2024

Implementing Thanksgiving marketing ideas online can significantly boost a small business’s visibility and sales. Incorporating seasonal themes and symbols into holiday marketing campaigns can enhance their impact, making them more memorable and engaging. It’s that time again, and Thanksgiving is just around the corner.

Customer 97

Customer Retail eCommerce Shoppers 97

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 106

Customer loyalty Customer Food Entertainment 106

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 110

CRM Customer Journey Customer loyalty Management 110

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 111

Customer B2C CMO Customer Journey 111

Sprout Social

JULY 24, 2024

Customer engagement metrics are the metrics for measuring how engaged your customers are. They help you measure how customers interact with your brand and how they respond to your marketing strategies. This lets you put together targeted retention strategies that ultimately boost loyalty.

Customer 115

Customer Customer loyalty Analytics Promotion 115

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Marketing 96

Marketing Marketers Promotion User-Generated 96

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations!

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

SmartBrief - Marketing

OCTOBER 21, 2024

Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. Your event is focused on marketing your business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Table of Contents What is B2B SaaS marketing? Something was off.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

illumin

FEBRUARY 19, 2025

However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

Marketing Strategy 128

Marketing Strategy Shipping Marketing Marketers 128

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Enhancing lead scoring and customer acquisition.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86