Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. In 2009, the entire U.S.

SEO 108

SEO Management Price Thought Leadership 108

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. Prospects were choosing AI marketing solutions over traditional agencies.

Price 85

Price Customer loyalty Food Market Research 85

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 95

Customer Price Customer Acquisition Customer loyalty 95

Hootsuite

NOVEMBER 7, 2024

rather than using CPM awareness marketing campaigns. Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. But that’s not the stuff that builds relationships and loyalty.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Harnessing the influence of social can boost sales and justify premium prices.

Gen Z 121

Gen Z Millennials User-Generated Shoppers 121

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Scalability and Pricing Your business is growing and your apps need to grow with you.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

AUGUST 29, 2022

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. This authenticity builds trust, which is key to maintaining customer loyalty. Be truthful.

Price 113

Price Customer loyalty Communications Management 113

Duct Tape Marketing

APRIL 2, 2024

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Pricing is tough and it pushes many to commoditization. There’s a better route: premium pricing. But that’s a losing game.

Price 91

Price Transform Customer loyalty Communications 91

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Table of Contents What is B2B SaaS marketing? Something was off.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 105

Price Shipping Promotion Customer Acquisition 105

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

CMO 80

CMO B2C Marketing Marketers 80

Buffer Marketing

MARCH 25, 2024

We dealt with it a couple of years ago when our packaging manufacturer shut down, and the rest of the industry prices had gone up nearly 200 percent. By finding the money in the business first, I could avoid reaching into the consumers’ pockets — a valuable strategy for building customer loyalty in the long run.

Price 107

Price Communications Customer Manufacturing 107

Hubspot Marketing

JANUARY 16, 2020

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share? Lower prices.

Law 143

Law Customer loyalty Price Food 143

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Trust and Credibility You can take it from us, online reviews are the most effective form of word-of-mouth marketing.

Management 89

Management User-Generated Price SEO 89

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.

Customer loyalty 111

Customer loyalty Price Shoppers Marketing 111

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Set Up

NOVEMBER 26, 2024

Similarly, “consumers are increasingly concerned that in-store prices are not competitive with online prices” so 20% of consumers say they’ll increase their online spend in 2024. This tactic, although questionable, is beneficial since it helps manage inventory and avoid last-minute rushes, creating satisfied and returning customers.

Transform 59

Transform Retail Shoppers Price 59

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Welcome Software

JULY 23, 2024

Personalization involves tailoring marketing efforts to individual customers based on their preferences, behaviors, and data. These best practices can help combat overwhelm and get you on the right track: #1 - Lead with your personas Has your business built a clear ideal customer profile (ICP), or identified target buyer personas?

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Hubspot Marketing

JUNE 13, 2022

But many marketers have relied on third-party data for years, so the phaseout of Google's third-party cookie in 2023 will likely cause some concern. Here, let's explore the effective strategies marketers will implement to ensure they're still reaching new audiences and connecting with customers even without third-party data.

Price 132

Price Marketing Marketers Customer loyalty 132

Hubspot Marketing

FEBRUARY 27, 2024

I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews. Is it just about prices or something else? Amazon Basics, started in 2009, is Amazon’s brand, offering a variety of everyday items at low prices. Being someone who plays it safe, I usually go for Amazon Basics.

Branding 131

Branding Price Customer loyalty Marketing 131

SocialPilot

DECEMBER 20, 2024

Google reviews are necessary for customer satisfaction for local businesses. They assist potential customers in deciding if a business is the right choice for them or not. Responding effectively to online reviews can significantly impact customer loyalty. However, replying to online reviews can be challenging.

Customer loyalty 100

Customer loyalty Management Transform CRM 100

Martech

OCTOBER 11, 2024

Why edge computing matters to your marketing organization Edge computing might sound like just an IT thing, but it greatly impacts marketing. At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience.

Customer loyalty 66

Customer loyalty Retail Finance Shoppers 66

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. However, there are always some key metrics that all social media marketers and businesses keep track of.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Source: Marketing Charts.

Content Marketing 145

Content Marketing Branding CRM Customer loyalty 145

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Heck, its just the beginning of building loyalty. Youve got traffic.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 136

User-Generated Price Retail Marketing 136

Hubspot Marketing

APRIL 10, 2018

Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” Penney stopped promoting sales and offering coupons. While the example of J.C.

eCommerce 145

eCommerce Shoppers Shipping Logistics 145

Adobe Experience Cloud Blog

JUNE 4, 2015

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. conversions (aka every marketer’s fantasy). Method 4: Competitive Leaderboard.

Digital Marketing 134

Digital Marketing Thought Leadership eCommerce User-Generated 134

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

User-Generated 135

User-Generated Copywriting Marketing Marketers 135

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. The post Four ways that luxury brands are building customer loyalty through digital channels appeared first on Econsultancy.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Adobe Experience Cloud Blog

MAY 27, 2015

Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. There’s surely been lots of hype, but some marketers are still fuzzy on the details: what exactly is ABM, and how can it be beneficial to your organization? 3 Steps to Implementing Account-Based Marketing.

Thought Leadership 134

Thought Leadership Education Customer loyalty Marketing 134

Sprout Social

FEBRUARY 11, 2025

For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. In others, its about setting up new measurement parameters that benefit teams across marketing, sales and customer service.

Branding 74

Branding Health Education User-Generated 74

Scoop.it!

AUGUST 11, 2022

So what exactly is it that turns a customer into a brand loyalist and how can you inspire more of your customers to become loyal to your business? The Value of Customer Loyalty. Let’s start by taking a look at the value of customer loyalty. Measuring Customer Loyalty. Surprises.

Branding 105

Branding Customer Customer loyalty Price 105