Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 93

Product Transform Copywriting Customer loyalty 93

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers.

Customer loyalty 111

Customer loyalty Personalized Marketing Customer Shoppers 111

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 111

Transform Energy PR Customer loyalty 111

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator 112

Key Performance Indicator Marketers Marketing CRM 112

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. These organizations operate with lean teams, and they grow by tapping into something deeply human: stories, people (not products), and community.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

CRM 109

CRM Marketers Marketing Customer loyalty 109

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.

eCommerce 115

eCommerce Customer Retail Transform 115

Martech

JANUARY 14, 2025

Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world? Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%. Give me leads.

Customer 128

Customer Shipping Customer loyalty Analytics 128

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know.

Event Marketing 108

Event Marketing Finance Customer loyalty Marketers 108

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. There’s good reason for both of these facts.

Email Marketing 101

Email Marketing Customer Journey Marketers Marketing 101

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Perception is everything.

Finance 116

Finance Customer loyalty Entertainment Price 116

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. This growing optimism highlights the need to establish a clear roadmap for adopting genAI in marketing.

Transform 131

Transform Customer loyalty User-Generated Management 131

SmartBrief - Marketing

OCTOBER 21, 2024

Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. Your event is focused on marketing your business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hubspot Marketing

JULY 22, 2024

Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. So, essentially: Community builds trust, and trust builds customer loyalty. Let's dive into the pros and cons of community management. The Pros of Community Management 1.

Management 110

Management Customer loyalty Entertainment Branding 110

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Martech

OCTOBER 29, 2024

Here are 12 ways your marketing team can use a CDP. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 116

Customer Customer loyalty Customer Journey Analytics 116

Sachs Marketing Group

OCTOBER 2, 2024

Implementing Thanksgiving marketing ideas online can significantly boost a small business’s visibility and sales. Incorporating seasonal themes and symbols into holiday marketing campaigns can enhance their impact, making them more memorable and engaging. It’s that time again, and Thanksgiving is just around the corner.

Customer 97

Customer Retail eCommerce Shoppers 97

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Automating repetitive tasks boosts productivity and reduces costs. Disruptors.

Copywriting 120

Copywriting Transform PR User-Generated 120

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 106

Customer loyalty Customer Food Entertainment 106

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Marketers 96

Marketers Marketing Promotion User-Generated 96

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. We didnt fully understand how customers found and engaged with our product.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketers 61

Hootsuite

NOVEMBER 7, 2024

Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. These tactics strengthen relationships, laying the foundation for long-term loyalty. Brand loyalty. Satisfaction.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 109

CRM Customer Journey Customer loyalty Management 109

Sprout Social

JULY 24, 2024

Customer engagement metrics are the metrics for measuring how engaged your customers are. They help you measure how customers interact with your brand and how they respond to your marketing strategies. This lets you put together targeted retention strategies that ultimately boost loyalty. Source: SmartSurvey 4.

Customer 115

Customer Customer loyalty Analytics Promotion 115

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Generative AI: Revolutionizing Creative Production 4.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 110

Customer B2C CMO Customer Journey 110

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 124

Customer loyalty CMO Retail Customer Journey 124

Duct Tape Marketing

OCTOBER 17, 2024

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Micah Solomon In this Duct Tape Marketing Podcast episode , I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience.

Customer loyalty 87

Customer loyalty Customer Transform Price 87

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 96

CRM Customer Transform Customer loyalty 96

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119