Marketing Insider Group

SEPTEMBER 19, 2017

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […].

Customer loyalty 94

Customer loyalty Customer Price Promotion 94

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric.

Promotion 99

Promotion Transform Customer Journey Customer loyalty 99

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 93

Promotion Shoppers Advertising Advertisers 93

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promotion 96

Promotion B2C Retail Direct Mail 96

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Retail 131

Hootsuite

SEPTEMBER 21, 2021

Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business. That’s where a Net Promoter Score, also called an NPS score, can help. This can be a good indicator of both customer satisfaction and loyalty.

Promotion 119

Promotion Customer loyalty Gen Z Customer Journey 119

Rock Content

OCTOBER 13, 2020

In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. What is customer loyalty?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

OnPassive Marketing

APRIL 20, 2022

This article will teach you how to cross-promote your business and increase your sales growth. The result breaks down the factors contributing to this growth, such as low competition, affordable pricing, high product demand, and advanced marketing tactics. Where to s tart with Cross-Promotion. Define your target audience.

Promotion 59

Promotion PR Affiliate Marketing Customer loyalty 59

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce 96

eCommerce User-Generated Transform Customer loyalty 96

Vertical Response

JULY 1, 2024

Marketing promos are crucial for boosting sales and attracting customers. This article covers 15 impactful marketing promos that can enhance your strategy, ranging from flash sales to loyalty programs. These promotions are created with the aim of boosting sales and enticing customers to try out a new product or service.

Customer loyalty 59

Customer loyalty Shipping Shoppers User-Generated 59

The LeadG2 Blog

APRIL 15, 2024

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Sales marketing centers on promoting products and services to generate immediate revenue.

Branding 89

Branding Customer loyalty Marketing Marketers 89

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 90

Marketing Strategy Non-Profit Shoppers Shipping 90

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 112

Marketing Marketers Finance Customer loyalty 112

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience.

Transform 101

Transform Customer loyalty Customer Journey Marketing 101

SmartBrief - Marketing

AUGUST 23, 2024

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 93

Health Millennials Transform Retail 93

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 91

Email Marketing Marketing Strategy Marketing Marketers 91

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. This adds a personal touch and makes customers feel valued.

Customer 125

Customer Branding Customer loyalty Transform 125

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing 52

Email Marketing User-Generated Key Performance Indicator Marketing 52

SmartBrief - Marketing

OCTOBER 21, 2024

Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. Your event is focused on marketing your business.

Customer 83

Customer Customer loyalty Event Marketing Promotion 83

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketing Marketers 52

Sachs Marketing Group

FEBRUARY 14, 2023

Looking for Valentine’s Day marketing ideas for your business? Valentine’s Day is a holiday that presents an opportunity for businesses to connect with customers and drive results through targeted digital marketing campaigns.

Digital Marketing 105

Digital Marketing Customer loyalty Marketing Marketers 105

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 134

Influencer Marketing Affiliate Marketing Marketing Marketers 134

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But what practical marketing applications does AI have for brand tracking — and how accurate is it?

Branding 118

Branding Customer loyalty CMO Market Segmentation 118

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.

Customer loyalty 104

Customer loyalty Price Marketing Marketers 104

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 104

CRM Transform Marketing Marketers 104

AWeber

JUNE 18, 2024

Here are 15 types of marketing emails for every purpose. Overview: 15 types of marketing emails 1. Promotional emails 5. Transactional emails These emails aim not to market to prospects or customers, but to provide a receipt of an action taken or request submitted. This is a good thing for your email marketing.

Thought Leadership 93

Thought Leadership Marketing Marketers Promotion 93

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Marketing 87

Marketing Marketers Promotion User-Generated 87

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 114

Transform Whitepaper Thought Leadership Customer Journey 114

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Customer loyalty 111

Customer loyalty Customer Journey Marketing Marketers 111

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less connection: Rapid growth can erode the personalized service that small business customers expect.   Partner with a local business for a co-branded promotion.  

Whitepaper 96

Whitepaper Thought Leadership Finance Marketing 96

Duct Tape Marketing

MARCH 4, 2014

Customer Loyalty Is Mostly About Choosing the Right Customers written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I know the title of this post might raise some eyebrows, but it’s true – most businesses have the exact clients they’ve chosen.

Customer loyalty 77

Customer loyalty Customer Promotion Target Market 77

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Digital Marketing 94

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. There’s good reason for both of these facts.

Email Marketing 102

Email Marketing Customer Journey Marketing Marketers 102

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? The Reality: Yes, content marketing is popular, but that’s because it works.

Content Marketing 131

Content Marketing Customer loyalty Education Marketing 131