Remove Customer loyalty Remove Millennials Remove Shoppers
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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight.

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How to Translate Foot Traffic Into Digital Sales

Neil Patel

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. According to the stats : Sixty-nine percent of millennials have FOMO. There are other disadvantages too, such as: It’s weather dependent.

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3 Ways to Use Digital Marketing for Brick and Mortar Locations

SMA Marketing

Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty. Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing.

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How to Use Dynamic Email Content to Increase Engagement

Litmus

For example, if someone has browsed a certain item in your online store, you can make the most of your shopper data by using dynamic content to display the item in an email. Customers are 80% are more likely to make a purchase from brands that provide personalized experiences. Updated August 2023 by Abigail Sims.

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How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

After all, there’s no sense in trying to build customer loyalty — or even attempting a sale — if no one is looking. Customer attention is finite and fleeting. Sparkling Ice is one brand that’s bucking the trend and looking more closely at its potential customer base. The Attention Economy. Offer future value.

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How to Use Dynamic Email Content to Increase Engagement

Litmus

Once you have customer details, the personalization and dynamic content possibilities are endless. There’s no use sending an email for smart men’s suits to a millennial looking for summer vacation looks. Products are grouped together based on shoppers with similar behaviors who went on to view or purchase. Segment your audience.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(MarketingEvolution) 88% of customers say the experience a company provides is as important as its products or services. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. trillion by 2026. Adobe Analytics) 96.9