‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping
Sprout Social
NOVEMBER 4, 2024
A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight.
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