Customer loyalty Millennials Shoppers 
Sprout Social
NOVEMBER 4, 2024
A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight.
Vertical Response
JULY 7, 2024
billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. Instagram is also a powerhouse for shopping and e-commerce.
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Sprout Social
MARCH 27, 2025
For younger shoppers, its abundantly clear that influencer marketing is a full-funnel activationnot just an awareness play. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report.
Neil Patel
OCTOBER 19, 2021
Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. According to the stats : Sixty-nine percent of millennials have FOMO. There are other disadvantages too, such as: It’s weather dependent.
SMA Marketing
DECEMBER 15, 2022
Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty. Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing.
Litmus
AUGUST 15, 2023
For example, if someone has browsed a certain item in your online store, you can make the most of your shopper data by using dynamic content to display the item in an email. Customers are 80% are more likely to make a purchase from brands that provide personalized experiences. Updated August 2023 by Abigail Sims.
Marketing Insider Group
OCTOBER 3, 2019
After all, there’s no sense in trying to build customer loyalty — or even attempting a sale — if no one is looking. Customer attention is finite and fleeting. Sparkling Ice is one brand that’s bucking the trend and looking more closely at its potential customer base. The Attention Economy. Offer future value.
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