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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience. Personalized marketing campaigns lead to higher engagement rates and increased customer loyalty, as seen with tools like Dynamic Yield and Adobe Target.

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The small B2B marketing team’s guide to ABM

Martech

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. Remember that trust and values drive marketing trends. MLaaS fills that gap.

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What Is Market Share & How Do You Calculate It?

Hubspot Marketing

Innovate new products and features. Companies that are innovating and bringing new technology to the table, often increase their market share. Once those companies have brought on new customers, they can work on customer loyalty and build a relationship with their consumers.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. I think the first application of this kind of technology can be seen with the application of Google Goggles.

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Not too hot, not too cold: How to build the perfect martech stack

Martech

Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? How will this tool continually evolve to address new challenges within the industry? Here are a few ways to find your “just right.”

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How strategy frameworks can help your brand stay relevant

Sprout Social

Is it easy for new companies to come in? Does loyalty play a role? If customer loyalty isn’t very strong or switching costs are low, it might be good to pay attention to what competitors are doing to combat that. Any new laws that might be passed? Any new technology (i.e.

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