MarTech in 2024: Who will be the enterprise and vendor winners and losers?
Martech
FEBRUARY 27, 2024
Each vendor needs to assess their own situation, risks, and threats, and determine a plan of action — this could include product transformation, new product development, a strategic acquisition of new technology or new player, or a decision to sell to a bigger platform vendor that can make the investments necessary for long-term success.
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