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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

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The New Focus on Retention Marketing

Marketing Insider Group

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot Marketing

Some churches and universities qualify as nonprofit organizations as they don’t keep a profit — any money received is spent on its cause or on maintaining the organization itself. Non-exempt organizations can still raise money, but their donors won’t be able to write off their donations as a tax deduction. In-Kind Donations.

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27 Mission and Vision Statement Examples That Will Inspire Your Buyers

Hubspot Marketing

A good mission statement will not only explain your brand’s purpose, but will also foster a connection with customers. When your brand creates a genuine connection with customers and employees, they'll stay loyal to your company, thereby increasing your overall profitability. What are the 3 parts of a mission statement?

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What are Scam Bots, and How Do They Affect Businesses

Spiralytics

It slows down page load speed, affecting customer experience while browsing your website, which is never a good thing because poor performance or lousy load time can decrease customer loyalty. Scam bots are also a threat to digital security because they can steal customer information, which can hinder your company’s reputation.

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What is Employee Engagement? [+11 Data-Backed Benefits and Strategies]

Hubspot Marketing

Improving employee engagement can boost profitability, improve customer satisfaction, and even make for a safer workplace. It exists on a spectrum from highly engaged, to non-engaged, to actively disengaged. Non-Engaged [ 49% of U.S. 10% Higher Customer Loyalty. 23% Higher Profitability.

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The 5 Benefits of E-Commerce Automation

Neil Patel

E-commerce automation is any digital or technologically-driven task triggered by an action or non-action from a customer, your team, etc. Think about those mundane tasks you have to do over and over again, including data entry, customer emails, social media, and more. You set it up, and it runs.

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