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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. See Who Is On Your Site Right Now!

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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. A boost in repeat purchases and stronger customer loyalty. The result?

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. This research identifies critical touchpoints, such as when customers browse, compare, and make a purchase decision. See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

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New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves

Customers.ai

Whether it’s tailoring your messaging, offering exclusive incentives, or re-engaging lapsed customers, understanding how to effectively segment new vs. returning shoppers can significantly boost your conversions and customer loyalty. See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. These messages keep loyal customers engaged and encourage them to continue interacting with your brand. See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

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Marketing, Death and Taxes

Marketing Insider Group

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up.

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Zero to Hero: A Content Marketing Guide for Brands That Are Just Getting Started

Scoop.it!

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. As CMI tells us, 67% of markets generate demand/leads using content marketing, and 81% of marketers see content as a core business strategy.