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Webinar: Win customer loyalty across channels

Martech

Learn how every click, keyword and channel alignment is a step closer to conquering your customersloyalty. Learn more by registering and attending “Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies,” presented by Cordial. Click here to view more MarTech webinars.

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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

By understanding and optimizing for these psychological drivers, brands can build stronger, more loyal customer relationships. The post Unlocking customer loyalty: 5 core motivations powering personalized marketing appeared first on MarTech.

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When and how to move beyond performance marketing to brand strategy

Martech

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

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Balancing brand and performance marketing: Don’t fall for the “soft” investment fallacy

Sprout Social

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. That’s not to suggest that limited user data will spell the death of performance marketing. It’s a common trap business leaders fall into.

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How to transform your website into a continuous marketing powerhouse

Martech

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 125
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Key marketing lessons from startup to scale-up

Martech

Social media marketing is essential for both startups and large corporations. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Up to 52% of all online brand discovery occurs through public social feeds, per Hootsuite.

CRM 109
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Why digital brands like Netflix and Wayfair are betting on physical stores

Martech

For marketing leaders, this is the next frontier a chance to rethink the purpose of physical spaces and unlock new opportunities to connect with customers. The question isnt whether to open a store but how to make that store a true extension of the brand and a driver of customer loyalty.