Martech

FEBRUARY 6, 2025

By using engagement analytics, you can identify which content resonates with your audience, improving your ability to create relevant content across all stages of the customer journey and build a sustainable lead pipeline. Whats the plan?

Thought Leadership 83

Thought Leadership Customer Journey Customer loyalty Marketers 83

Martech

MARCH 1, 2023

Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints.

Customer loyalty 119

Customer loyalty Customer Journey Marketers Marketing 119

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. “We’re getting better awareness, engagement, purchase, retention and advocacy because the content resonates more with people,” he says.

Influencer Marketing 139

Influencer Marketing Customer Journey Health Marketers 139

Adobe Experience Cloud Blog

AUGUST 8, 2011

Using RPM, corporations can literally transform the way they operate and enable marketing and sales alignment, by: Managing the marketing department as a true revenue-generating organization. Agility , social engagement , and connectivity are all key attributes of high performance marketing departments in the 21 st Century.

Transform 97

Transform Customer loyalty Management Performance Marketing 97

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. The best-performing marketers don’t just use channel-specific metrics though.

Email Marketing 105

Email Marketing B2C Customer loyalty Marketers 105

SmartBrief - Marketing

JANUARY 23, 2024

This further adds to brand visibility and drives customer loyalty. When creating CTV strategies, it’s critical to consider a multiplatform approach that integrates ads with other digital marketing strategies, such as search engine marketing, social media, email campaigns and influencer marketing.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Marketing Insider Group

JANUARY 11, 2021

They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. Enhancing customer experiences. Building customer loyalty.

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Martech

APRIL 24, 2023

If you want to win the opportunity to expand your customer relationship and maximize CLV, understand that activating your customers through delivery and adoption is key. I was delighted that 45% of brands stated they plan on devoting “more than half of their marketing budget on customer retention.”

Customer 105

Customer Branding Shipping Customer loyalty 105

Martech

JULY 21, 2022

And while personalizing your ads is important (and is appealing to 90% of customers ), it is just as essential to optimize and personalize all of the touch points that come after.

Customer 118

Customer Customer Journey Customer loyalty Advertisers 118

Martech

APRIL 21, 2023

Consistent and relevant communication to your target audience results in major ROI and a boost in customer loyalty. Embed a seamless omnichannel experience Remember, marketing automation takes over all the repetitive tasks when done correctly. When this happens, you can craft a seamless and personalized customer experience.

Marketing Automation Platform 112

Marketing Automation Platform Marketers Marketing Shipping 112

Martech

MAY 27, 2022

Advertising is that mechanism that fills the gap between your brand and potential customers. Customer retention : Since customer acquisition cost is often cited to be 5x the cost of customer retention, it is wise to increase your focus on building customer loyalty. Source: Taylor Peterson.

Advertising 114

Advertising Advertisers Transform Customer Acquisition 114

Martech

JANUARY 30, 2023

Dig deeper: Why we care about compliance in marketing Personalization First-party data is important because better, more relevant and accurate data are needed to provide highly personalized experiences. By now, you have surely read the statistics on how greater relevance helps create more customers, loyalty and word-of-mouth referrals.

Customer 107

Customer CRM Advertisers Advertising 107

Marketing Insider Group

NOVEMBER 18, 2020

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Pam Didner

FEBRUARY 24, 2021

With three days of all-new networking and content featuring the top experts in leadgen and performance marketing, there is nothing else like LeadsCon 2021. Expand your skills, engage with other Experience Makers, and be inspired to create exceptional experiences that drive business growth and customer loyalty.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Lusha

NOVEMBER 18, 2024

Customer Satisfaction (CSAT) measures how satisfied customers are with your product or service. It’s a crucial indicator of customer loyalty and can be measured through surveys, feedback forms, and online reviews. A high NPS indicates strong customer advocacy.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Use Insider

MARCH 8, 2024

That’s why it’s so important to utilize the full potential of today’s martech solution in terms of: AI and machine learning technologies , which can analyze vast amounts of data to automatically deliver relevant content and products (as we showed earlier), help you create campaigns and even optimize their performance.

User-Generated 52

User-Generated Customer Journey Manufacturing eCommerce 52

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Sprout Social

DECEMBER 12, 2023

Balance brand and performance marketing Today’s uncertain economic climate is leading some brands to pull back on their brand marketing investments. But a laser focus on performance marketing can hurt your business long-term and impair future growth.

Influencer Marketing 144

Influencer Marketing Customer loyalty Transform Marketers 144

Martech

JULY 5, 2024

As this trend expands, businesses must balance profitability with customer satisfaction through transparency and ethical pricing practices. Thoughtful implementation of dynamic pricing strategies fosters increased efficiency and competitiveness while preserving customer loyalty.

Price 106

Price Customer Retail Food 106

Set Up

SEPTEMBER 17, 2024

Challenge #3 | Underfunding Content Marketing Content marketing is a long-term investment, and its returns aren’t always immediate. Personalized content is a driver of customer loyalty and engagement.

CMO 59

CMO Energy Whitepaper Thought Leadership 59