Sprout Social

MARCH 27, 2025

By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI. As a result, weve seen notable audience pushbacksometimes even escalating to full-blown PR crises and brand bankruptcy. Moving forward, more established brands will partner with creators to co-create products.

Gen Z 88

Gen Z Affiliate Marketing Influencer Marketing User-Generated 88

Martech

NOVEMBER 23, 2021

Without this infrastructure, companies risk the market value of their brand and a possible decline in customer loyalty and bad PR.”. The post How responsible marketing impacts customer retention and value appeared first on MarTech. View the full presentation from our MarTech conference here (free registration required).

Customer 128

Customer Transform PR Customer loyalty 128

Sprout Social

MARCH 9, 2023

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. The main functions of PR are: Manage a company’s identity in terms of vision and mission.

Communications 124

Communications PR Key Performance Indicator Thought Leadership 124

Businesses Grow

MARCH 11, 2024

One other caveat — most communities are transactional and focused on customer self-service. The value of those communities is easy to measure because you can track customer service costs and cost avoidance. But a community aimed at customer loyalty and brand-building is harder to quantify. Here are ten ideas.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Duct Tape Marketing

FEBRUARY 19, 2014

This week’s guest on the Duct Tape Marketing Podcast is Christina Daves, author of PR for Anyone and an inventor whose talent for generating earned media put her business on the map. In fact, she was so successful she started a business to teach others how to generate PR on a budget. Podcast Christina Daves Earned Media PR'

PR 78

PR Customer loyalty Fashion eBook 78

Adobe Experience Cloud Blog

OCTOBER 4, 2018

And let’s not forget the PR implications of a rebrand, which many businesses do. After all, passion can be infectious, making each customer interaction a memorable one. And we all know improving the customer experience increases customer loyalty. It makes strong commercial sense to include them in the equation. .

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Marketing Insider Group

DECEMBER 7, 2010

. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Sprout Social

JANUARY 25, 2023

Does loyalty play a role? If customer loyalty isn’t very strong or switching costs are low, it might be good to pay attention to what competitors are doing to combat that. Does it jump into better PR? Then, think through the industry as a whole. Is it easy for new companies to come in? New categories?

Branding 139

Branding Real Estate Law Finance 139

Marketing Insider Group

DECEMBER 15, 2010

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps. Share your thoughts, post a comment.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Customers.ai

DECEMBER 12, 2023

It uses AI to analyze customer feedback and then provides insights back to the business, enabling ecommerce businesses to optimize their strategies for increased sales and customer loyalty. Yotpo does have a pretty comprehensive suite of tools beyond reviews, including loyalty programs, referrals, and social curation.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Search Engine Land

JULY 17, 2023

These include customer loyalty, increased customer confidence, and transforming customers into brand ambassadors. Whether it's pay-per-click advertising ( PPC ), affiliate marketing, social media marketing, or public relations (PR), SEO provides support and visibility to other channels.

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92

Marketing Insider Group

DECEMBER 16, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Sprout Social

APRIL 4, 2023

Some ways clients and customers advocate are by talking up your product or service in person and online and by posting positive reviews. They act as your customer service representatives by answering questions for other customers. Whether on your website or elsewhere, this is powerful PR for you.

Branding 143

Branding User-Generated PR Customer loyalty 143

Marketing Insider Group

JUNE 23, 2011

All employees are empowered but 13 community managers and 26 super users support over 6 million customer interactions. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Customer service department has video production services to create content to answer top customer questions.

Food 94

Food PR B2C Customer loyalty 94

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

What’s more, delegates are much more likely to attend a workshop or presentation if there’s something to be learned about the customer journey FROM the customer, and not just the brand. It’s a potent opportunity to generate leads and prospects. .

Customer 134

Customer Thought Leadership Customer Journey PR 134

Neil Patel

FEBRUARY 17, 2021

You’re showing that your business values its community, and it wants to give back, which is excellent PR. Another benefit is that it significantly boosts your social media reach, introducing new people to your brand and helping create your customers of the future. Loyalty Promotions. billion loyalty memberships in the US alone!

Promotion 131

Promotion Advertising Advertisers Retail 131

Hootsuite

MAY 17, 2022

Reward your customers’ loyalty. Make your customers feel good about buying from you. Customers can tell if a brand is posting “engaging” Instagram content for the sake of likes, comments, and shares. And, turning them into brand advocates who can’t wait to tell everyone they know how awesome you are. It’s a vibe.

User-Generated 134

User-Generated Social Media Marketing PR Shipping 134

Duct Tape Marketing

SEPTEMBER 22, 2016

Branding increases customer loyalty. Attracting new customers and clients by implementing solid branding guidelines is important. But equally as important, if not more important, is retaining existing customers who are loyal to your company. Win, win, win.

Branding 78

Branding Non-Profit PR Price 78

CXL

OCTOBER 11, 2022

Personalize the customer experience to stay front of mind 6. Incentivize shopping with a customer loyalty program 7. Build a community that unites customers Conclusion. What is ecommerce customer retention (and why does it matter)? Customers on Twitter enjoy the same level of service as customers on Instagram.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

OnPassive Marketing

APRIL 20, 2022

P ublic R elations : PR can help promote your brand in outlets that wouldn’t traditionally be receptive to your message. For example, PR can help you get coverage on popular magazines, websites, or channels, giving your business a much wider reach than traditional advertising.

Promotion 59

Promotion PR Affiliate Marketing Customer loyalty 59

Marketing Insider Group

NOVEMBER 16, 2019

CMOs must work together with marketing, HR, PR, corporate affairs, and customer-facing departments to bring together these different teams, find common goals against differing priorities, and solidify the ultimate goal of delivering a great experience across every stage of the customer journey. Customer satisfaction.

Customer 111

Customer CMO Marketing Marketers 111

Search Engine Land

NOVEMBER 8, 2022

Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. According to The Branding Journal , brand values are: “[F]oundational beliefs that can steer action and encourage customer loyalty.”. What are brand values?

Branding 90

Branding Non-Profit Real Estate Transform 90

CXL

FEBRUARY 3, 2022

Dropping the price of your products or offering a lifetime plan may attract new customers and sales. Customer experience improvements. Tailoring your customer experience according to their wants and needs can increase customer loyalty and advocacy. Acquiring a competitor. Market development.

Customer Journey 96

Customer Journey User-Generated Marketers Marketing 96

Marketing Insider Group

OCTOBER 16, 2021

CMOs must work together with marketing, HR, PR, corporate affairs, and customer-facing departments to bring together these different teams, find common goals against differing priorities, and solidify the ultimate goal of delivering a great experience across every stage of the customer journey. Customer satisfaction.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Marketing Insider Group

FEBRUARY 5, 2024

Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. NTT) Predicting customer needs and behavior is the primary way brands are using AI in customer experience. MarketingCharts) 70% of CX leaders struggle to increase customer loyalty.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Doug Garnett

JULY 12, 2016

Amazon buys retail revenue and “customer loyalty” at a loss today. Even Amazon Prime is -so far- a money losing attempt to buy loyalty. In many ways, I think they’re a PR ploy. And they have been for years. Only recently has Amazon started to post profits. Amazon Product Order Buttons. Coyote or Gorilla?

Non-Profit 52

Non-Profit Retail eCommerce Logistics 52

Lusha

NOVEMBER 11, 2024

Public Relations and Media Outreach Public relations (PR) involves building relationships with journalists, influencers, and media outlets to get positive coverage for your brand. PR can help increase brand awareness, build credibility, and reach more people.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

What’s more, delegates are much more likely to attend a workshop or presentation if there’s something to be learned about the customer journey FROM the customer, and not just the brand. It’s a potent opportunity to generate leads and prospects. .

Customer 54

Customer Thought Leadership Customer Journey PR 54

Lusha

JUNE 7, 2024

It’s a promise you make to your customers, a commitment to delivering value that exceeds their expectations. It’s the foundation of your brand reputation and customer loyalty.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Econsultancy

DECEMBER 13, 2021

Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. Customer Journey Mapping Best Practice Guide. …2020 was a wake-up call to marketers who learnt that products or services alone are not enough to win customer loyalty.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? They are the lifeblood of any successful PR agency. So let’s dive in.

Transform 98

Transform PR Key Performance Indicator Thought Leadership 98

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? They are the lifeblood of any successful PR agency. So let’s dive in.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Sprout Social

JUNE 21, 2022

Common goals include gaining new leads, increasing sales and strengthening customer loyalty. They transition engagements into conversions—like new CRM contacts, customer retention and winbacks. It immediately generated online buzz and PR. The campaign paid off and turned up the heat online.

Direct Marketing 140

Direct Marketing Transform Direct Mail Telemarketing 140

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I agree it is not just about blogs but I found this data to be particularly compelling, especially on the eve of my attendance at a conference on blogging.

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85

Hootsuite

JUNE 29, 2023

Thinking ahead about how to respond when a troll or PR nightmare comes along will help your brand appear as level-headed as possible if trouble starts brewing. An Inbox management tool like Hootsuite Inbox may be known as a customer service tool, but it’s really a reputation management tool at its heart.

Management 134

Management Branding Shoppers User-Generated 134

Sprout Social

MARCH 18, 2025

This promotion was a well-timed effort given their strategic reinvestment in the UK market, helping them grow customer loyalty and expand to new audiences. The play: Influencer marketing and customer engagement efforts are too often framed as opposing ideas (i.e., Social-born personalities are now essential to major events.

Health 58

Health Influencer Marketing Food Retail 58