The creator economy: Making dollars and sense out of social partnerships
Sprout Social
MARCH 27, 2025
For younger shoppers, its abundantly clear that influencer marketing is a full-funnel activationnot just an awareness play. By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI. Moving forward, more established brands will partner with creators to co-create products.
Let's personalize your content