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Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps. Share your thoughts, post a comment.
. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customerloyalty. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customerloyalty. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc.
It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). Here are some examples of direct marketing tactics: Telemarketing. Common goals include gaining new leads, increasing sales and strengthening customerloyalty. Email marketing.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customerloyalty. I agree it is not just about blogs but I found this data to be particularly compelling, especially on the eve of my attendance at a conference on blogging.
In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.
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