Neil Patel

JUNE 17, 2025

Why do some customers keep buying from the same brands despite having plenty of alternative options? It’s not about offering the lowest price or running the flashiest marketing campaigns. As a result, brand loyalty goes beyond short-term wins to create long-term growth.

Branding

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs.

Whitepaper

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews.

Customer

Martech

JANUARY 22, 2025

But SoLoMo has become the backbone of modern event promotion. For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” Design promotions that build on the event experience. Successful SoLoMo: 3 quick case studies “Really?

Event Marketing

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Highlight stories of how your brand supports customers or contributes positively to the community. Processing.

Marketers

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. It is a common pricing model used for digital advertising and helps advertisers understand the cost-effectiveness of their campaigns in terms of reach. How to Track Social Media Metrics?

Key Performance Indicator

Hubspot Marketing

MARCH 3, 2025

For example, Slack promotes growth through team invites. Building a community helps create these relationships, leading to increased word-of-mouth referrals and long-term customer loyalty. A well-structured newsletter can engage both leads and customers by consistently delivering valuable content. Its your turn now.

Customer Acquisition

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Scalability and Pricing Your business is growing and your apps need to grow with you. Consider tools that offer flexible pricing plans and features that can scale as your needs evolve.

eCommerce

Sprout Social

MARCH 27, 2025

Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions. By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI. If content is overly promotional or salesy, it will fall flat.

Gen Z

Customers.ai

DECEMBER 20, 2024

Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement.

eCommerce

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. It aims to build relationships, promote products, and increase sales. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing

Martech

MAY 12, 2025

For example, the price per lead of search ads increased by 25% last year alone. How can I incentivize customer reviews? How can I drive greater customer loyalty and keep them coming back? Post-sale, affiliates can: Encourage customer reviews. Increase brand loyalty through their ongoing promotion.

Retail

Customers.ai

NOVEMBER 26, 2024

By nailing the timing of your bounce-back campaigns, you’re not just driving repeat purchases, you’re reinforcing customer loyalty during the most competitive shopping season of the year. It’s about crafting an irresistible deal that feels like a natural continuation of the customer’s journey.

Shipping

Set Up

NOVEMBER 26, 2024

Similarly, “consumers are increasingly concerned that in-store prices are not competitive with online prices” so 20% of consumers say they’ll increase their online spend in 2024. Instead, they are expecting customized, personal, and speedy virtual shopping experiences.

Transform

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty

ConsumerTalk

JULY 8, 2025

By engaging customers in a more personal manner, brands can gather valuable insights into consumer preferences and behavior. In the beverage sector, this means understanding what flavors, packaging, or promotions resonate with different segments of the market.

Conversational Marketing

Welcome Software

DECEMBER 4, 2024

Benefits of customer experience management: Increased customer loyalty: When customers have great experiences, they stick around. Companies with strong CXM see higher retention rates, brand loyalty, and increased customer lifetime value. Better brand reputation: Happy customers become brand advocates.

Management

Businesses Grow

JULY 28, 2025

We toss around phrases like “authenticity,” “emotional resonance,” and “earning customer loyalty” as if every purchase is a sacred relationship between buyer and brand. I don’t want branded content, net promoter surveys, or a brand community. Marketers love talking about trust. I just buy them. I want a banana.

Customer loyalty

Vertical Response

OCTOBER 27, 2024

Email marketing platforms like Campaign Monitor offer competitive pricing structures and the ability to create customized email templates that align with your branding. ConvertKit, on the other hand, is popular for managing paid newsletters and offers features like tracking tagged subscribers and managing leads.

Key Performance Indicator

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. Marketing managers and specialists should strive to create campaigns that promote positive body image, self-acceptance, and inclusivity.

Millennials

SocialPilot

FEBRUARY 13, 2025

Customer Retention 56% of online shoppers say that a businesss response to reviews has changed their perspective on the business, indicating that engaging with customers can influence customer loyalty. This not only promotes your products/services but also encourages interaction.

User-Generated

Duct Tape Marketing

MARCH 5, 2025

Successful brands on Reddit embrace transparency, engage directly with users through formats like AMAs, and avoid overly polished or sales-driven messaging, which is heavily discouraged by community self-promotion rules. mean, it's self-promotion too, right? They had really high price point.

Advertisers

Lusha

NOVEMBER 18, 2024

Identify cross-selling and upselling opportunities: AI can analyze customer data to identify products or services that customers might be interested in, enabling your sales team to make personalized recommendations. Fostering Customer Advocacy: Turning Customers into Promoters Happy customers are your most powerful marketing asset.

CRM

SocialPilot

FEBRUARY 12, 2025

They provide insights into whats working and what needs fixing, leading to genuine customer loyalty. Promote Your Facebook Review Page (Make It Visible!) Customers cant leave a review if they dont know where to go! Did you know businesses that actively promote their review page see 4x more reviews than those who dont?

User-Generated

Duct Tape Marketing

AUGUST 28, 2024

Focus on solving your ideal client’s problems rather than just promoting your products or services. Create purposeful content and use marketing automation to personalize your interactions with customers. Build long-term relationships with customers and prioritize customer experience as the true differentiator.

Transform

Welcome Software

AUGUST 23, 2024

Adding price range and style filters to search results might increase engagement by allowing more precise product discovery. "No AI and personalization: Read your customers' minds Product suggestions: Analyze browsing history and suggest relevant items. Experiment with time-based discounts and loyalty tiers.

User-Generated

Use Insider

MARCH 10, 2025

In a nutshell: Klaviyo is a better choice for smaller businesses looking for ease of setup, ease of use, and transparent pricing. The platform has also never stopped growing, adding features like Mobile Push, Product Reviews, and a customer data platform (CDP). Customer loyalty. Marketing analytics. Landing page creation.

CRM

SocialPilot

JULY 28, 2025

In the ad, Jenner interrupts a protest to hand a Pepsi to a police officer, supposedly to promote peace and unity. They offered a weak defense of the ad, stating it was intended to promote peace, but this only fueled further outrage. According to Harvard Business Review, companies with strong customer loyalty grow their revenue 2.5

Management

Martech

SEPTEMBER 12, 2024

There is increased competition from local coffee shops and other chains that offer unique experiences and/or lower prices. I am a loyal customer who is disappointed by Starbucks’ decline. If Starbucks can again become a community hub, it will increase customer loyalty and contribute to a more connected and vibrant society.

Place

Hubspot Marketing

JULY 30, 2025

The right platform helps reduce no-shows, speeds up emergency dispatch, and provides the insights you need to improve profitability and customer loyalty. That’s why we’ve compiled this list of top CRM solutions for plumbing businesses, complete with feature comparisons, pricing breakdowns, and implementation guidance.

CRM

Martech

MAY 27, 2025

Consumers Price, not brand, is driving decisions: 76% of U.S. consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. For apparel, 43% are waiting for sales or promotions.

Branding

SocialPilot

MAY 26, 2025

Impact on Reputation Customers are constantly exposed to advertising and promotional content throughout their waking hours. While Googles policies may seem strict, they pale in comparison to the scrutiny of savvy customers who strongly disapprove of businesses engaging in such practices. Let us reiterate: Its just not worth it.

Law

Marketing Insider Group

SEPTEMBER 19, 2017

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.

Customer loyalty

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price

Hubspot Marketing

APRIL 10, 2018

Penney stopped promoting sales and offering coupons. Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” In 2012, J.C.

eCommerce