Remove Customer loyalty Remove Price Remove Retail
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. How can you foster those connections?

Customer 138
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How I Adjust My Business and Prices for Inflation (and Communicate Those Changes With Customers)

Buffer Marketing

We dealt with it a couple of years ago when our packaging manufacturer shut down, and the rest of the industry prices had gone up nearly 200 percent. I decided to cut down our retail hours to weekends only, devoting the other work days to corporate gifting and growing wholesale opportunities. Here’s how.

Price 112
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Research Finds Customer Loyalty Isn't What It Used to Be [2023 Data]

Hubspot Marketing

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead?

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The Ecommerce Guide to Flash Sales (With Examples)

Hubspot Marketing

Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” Auchan Retail. Penney stopped promoting sales and offering coupons.

eCommerce 145
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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 97
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Demystifying non-linear retail search journeys with behavioural economics

Econsultancy

Based on our earlier example, this could be phone technical specs, price, personalisation options, finance options, warranty, delivery, etc. Are any authorities or credible sources featured, helping to reassure the customer this is indeed the right choice? This is related to the category heuristics.

Retail 105
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Retailers — Use My Data to Make Me a Better Gift-Giver

Sales Force: CMO

Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Do I gravitate towards certain categories?

Retail 77