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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. Mobile ecommerce sales are expected to reach $1.7

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Pricing page: 6 tips to optimize and convert under pressure

Welcome Software

Is your pricing page the unsung hero of your website, or is it where dreams of conversions go to die? Your pricing page isn't just a menu of numbers. Is the pricing model clear, compelling, and conversion-friendly? Make sure they understand what you are all about before they checkout with their preferred pricing option.

Price 52
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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Harnessing the influence of social can boost sales and justify premium prices. The sway of social media over holiday shopping habits can’t be overstated.

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Why Your Black Friday Campaigns Need a ‘Bounce-Back’ Strategy This Holiday Season

Customers.ai

Because your Black Friday customers are still primed to shop! Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers.

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Navigating the New Black Friday

Set Up

This is further supported by a recent Forbes report that reveals that many shoppers feel Black Friday "no longer means anything," signaling a growing fatigue with the over-saturation of deals. After 2020 and years of inventory back-ups, being prepared for orders may be the best move retailers can make to retain customer loyalty.

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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. . There’s no magic solution for personalizing individual shopper or subscriber experiences. You can even break down that data more granularly by layering shopper data.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

“50 shoppers are checking this out!”). Some Litmus customers have seen a 116% increase in click-through rates (CTR) using this approach. Abandoned cart emails: reach out to customers who leave items in their shopping carts without completing their purchase, encouraging them to return and finalize their transaction.