Martech

JANUARY 14, 2025

As a result, it falls to marketing to drive the importance of keeping the customers you already have. Here are seven ways to keep your most profitable customers. Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention.

Customer 133

Customer Shipping Customer loyalty Analytics 133

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 110

Customer loyalty Customer Food Entertainment 110

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By uncovering customer and competitive insights, marketing develops effective positioning that empowers sales to acquire new customers and increase revenue.” Bank: “Engineering builds it, Marketing translates it.

Finance 122

Finance Customer loyalty Entertainment Price 122

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 115

Health Millennials Transform Retail 115

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Build customer trust Building trust and long-term customer loyalty is crucial for marketing success. GenAI’s transformative power accelerates marketing objectives and unlocks growth.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

JANUARY 13, 2025

Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers. Building loyalty: By expressing appreciation and offering value (such as discounts or exclusive content), welcome emails can help build customer loyalty from the outset.

Customer loyalty 111

Customer loyalty Copywriting Communications User-Generated 111

Martech

OCTOBER 29, 2024

The CDP can match that email address to other records and provide the customer’s first name, city or other data to enrich records in other systems and help you personalize your marketing efforts. The CDP is a great place to manage this because it can identify new purchasers and manage cross-channel efforts to help with customer loyalty.

Customer 123

Customer Customer loyalty Customer Journey Analytics 123

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. Event marketing is about getting people to attend and promoting your brand, product, or service. Your event is focused on marketing your business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hubspot Marketing

JULY 22, 2024

Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. So, essentially: Community builds trust, and trust builds customer loyalty. Let's dive into the pros and cons of community management. The Pros of Community Management 1.

Management 106

Management Customer loyalty Entertainment Branding 106

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating repetitive tasks boosts productivity and reduces costs. Efficiency benefits include: Operational efficiency.

Copywriting 127

Copywriting Transform PR User-Generated 127

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Sprout Social

JULY 24, 2024

This lets you put together targeted retention strategies that ultimately boost loyalty. 10 customer engagement metrics to track 1. This makes it an excellent measure of customer loyalty and brand advocacy. It not only gives you an idea of how satisfied customers are with your brand but also whether they’re likely to stay.

Customer 117

Customer Customer loyalty Analytics Promotion 117

Hootsuite

NOVEMBER 7, 2024

Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. These tactics strengthen relationships, laying the foundation for long-term loyalty. Brand loyalty. Satisfaction.

Branding 121

Branding Customer loyalty User-Generated Promotion 121

Martech

NOVEMBER 11, 2024

Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools. Key contributions: Designing operational workflows that increase productivity.

CRM 115

CRM Customer Journey Customer loyalty Management 115

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. This can look like rule-based images or content automation by way of product recommendations.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Aspiration Marketing

APRIL 11, 2023

Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales.

Email Marketing 246

Email Marketing Customer loyalty Marketing Marketers 246

Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands.

Transform 117

Transform Energy PR Customer loyalty 117

Sprout Social

NOVEMBER 4, 2024

Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop.

Gen Z 121

Gen Z Millennials User-Generated Shoppers 121

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue. In-Store Events and Activities In-store events create memorable experiences and foster customer loyalty.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 96

CRM Customer Transform Customer loyalty 96

Martech

AUGUST 12, 2024

Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity.

Customer 116

Customer B2C CMO Customer Journey 116

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. It’s an effective technique, but it comes at a cost.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Martech

JULY 30, 2024

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Email marketing is a powerful method for nurturing leads and converting them into customers. Social media marketing is essential for both startups and large corporations.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Martech

JANUARY 9, 2025

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust.

Customer loyalty 130

Customer loyalty CMO Retail Customer Journey 130

Martech

JANUARY 22, 2025

For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” This generated big crowds at their booth and helped them secure the prize for Best Debuting Product. Elation, for instance, offered exclusive product pricing to attendees.

Event Marketing 113

Event Marketing Finance Customer loyalty Marketing 113

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. These organizations operate with lean teams, and they grow by tapping into something deeply human: stories, people (not products), and community.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

Key Performance Indicator 118

Key Performance Indicator Marketing Marketers CRM 118

Martech

AUGUST 23, 2024

Companies with engaged employees report significantly higher sales and customer loyalty rates. Engaged employees are more present, productive and attuned to customer needs, improving customer interactions and satisfaction. Elevating CX through EX The connection between EX and CX is crucial for business success.

Customer 122

Customer Customer loyalty Management Retail 122

Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

Product 116

Product Customer loyalty Advertising Advertisers 116

Litmus

AUGUST 1, 2024

They’re more likely to click on a product, browse your website, and make a purchase.” Whether it’s their topic preferences, wishlisted products, or survey results, you can use email to generate data for future personalized campaigns. What are the best practices for personalizing email campaigns to increase engagement?

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Search Engine Land

JULY 25, 2024

The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

Martech

OCTOBER 2, 2024

They can build and deliver personalized email campaigns with product recommendations that align with customer interests using similar audiences or, in some cases, the same individuals. Improved customer loyalty. Continuously refine and optimize customer segmentation for improved personalization.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Sprout Social

APRIL 8, 2025

This has led to 80% of weekly users discovering a new product or brand on Pinterest. Whether its your blog, a product page or a booking form, you can tell users exactly where you want them to go next. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty.

Shoppers 102

Shoppers Customer loyalty Analytics Branding 102

Martech

MARCH 5, 2025

They blend ecommerce convenience with in-store expertise, letting customers try on frames in real life while enjoying digital features like virtual try-ons. The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos.

Branding 86

Branding Retail eCommerce Customer loyalty 86

Sprout Social

OCTOBER 10, 2024

While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. It’s the top channel for news and product discovery among the age cohort. Your product team, on the other hand, might be focused on improving customer satisfaction ( CSAT ) scores.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Valued customers see the brand as a partner, forming a deeper emotional connection.

Customer 110

Customer Price Customer Acquisition Customer loyalty 110

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105