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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Pepsi’s logo has evolved over the years, but always maintained its core identity.

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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage. Its your turn now.

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Once the sale was complete, the customer relationship often ended. Today’s marketing leaders recognize the value of building communities around their brand. The goal isn’t just to make a sale but to foster long-term customer loyalty and engagement. Reach out to learn more or book a free consultation with our team.

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4 Reasons to Attend Marketo’s Road to Success Virtual Event

Adobe Experience Cloud Blog

In this keynote from Brian Wong, co-founder of Kiip, you’ll find out how marketing can own these moments to increase both revenue and customer loyalty. That is why the next frontier in marketing is applying personalization to your website. Social Media Intelligence: Turn Insight into Action.

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5 Ways SaaS Providers Can Prevent Customer Churn

Adobe Experience Cloud Blog

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. Merely assuming your customers are satisfied is a path to more cancellations.

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