Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

Product 113

Product Customer loyalty Advertising Advertisers 113

Aspiration Marketing

APRIL 11, 2023

Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales.

Email Marketing 200

Email Marketing Customer loyalty Marketing Marketers 200

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. It’s an effective technique, but it comes at a cost.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. What’s emotion got to do with it?

Customer 135

Customer Branding Customer loyalty Transform 135

Jeff Bullas

MARCH 6, 2023

For example, in the manufacturing industry, AI can be used to monitor production lines and identify defects, which can lead to cost savings and improved productivity. Enhanced Personalization : AI algorithms can analyze large amounts of data to personalize products and services for individuals.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Neil Patel

MARCH 27, 2023

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

Product 102

Product User-Generated Customer loyalty Retail 102

Neil Patel

AUGUST 6, 2021

I’ll give you a few good reasons: boosts loyalty helps drive referral marketing increases ROI increases average order value (AOV). Speaking of ROI, research shows that a mere 5 percent increase in customer retention can boost your revenue by over 25 percent, depending on the industry, product, and other factors.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Hubspot Marketing

APRIL 4, 2023

Behavioral segmentation is about how a customer interacts with a brand and their products or services. Why Marketers Need Behavioral Segmentation Marketers need behavioral segmentation for learning about how prospects and customers are likely to use the business’ products and services and their level of engagement.

Customer loyalty 143

Customer loyalty Customer Journey CRM Product 143

Martech

OCTOBER 28, 2024

This richer insight allows brands to strengthen customer loyalty by responding to real-time shifts in sentiment and crafting marketing that resonates on a more personal and emotional level. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.

eCommerce 117

eCommerce Customer Retail Transform 117

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 88

Product Transform Copywriting Customer loyalty 88

Martech

NOVEMBER 20, 2024

For example, a single marketer can identify high-value customers and instantly deploy personalized product recommendations, driving immediate revenue without needing a dedicated data analyst. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Customer 120

Customer Transform Customer loyalty Marketing 120

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. This unique methodology helps ensure that your customers get the most value out of your products and services as possible.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By uncovering customer and competitive insights, marketing develops effective positioning that empowers sales to acquire new customers and increase revenue.” Bank: “Engineering builds it, Marketing translates it.

Finance 118

Finance Customer loyalty Entertainment Price 118

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Build customer trust Building trust and long-term customer loyalty is crucial for marketing success. GenAI’s transformative power accelerates marketing objectives and unlocks growth.

Transform 132

Transform Customer loyalty User-Generated Management 132

Marketing Insider Group

JULY 26, 2021

Better access to more product options has made brand loyalty less secure. In fact, 46% of consumers still prefer in-person shopping because they can see and feel products, and even those who prefer online shopping indicate that they don’t do it exclusively. The decision to buy online won’t be dictated by product type.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Hootsuite

MAY 20, 2021

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Hubspot Marketing

MAY 25, 2021

Branding gives your business an identity beyond just the products and services you sell. You become more than just a name, especially if you develop a brand mission separate from your products. For example, if your brand is committed to social responsibility, you’ll become associated with those interests in addition to your products.

Branding 145

Branding Customer loyalty Promotion Advertisers 145

Martech

OCTOBER 29, 2024

The CDP can match that email address to other records and provide the customer’s first name, city or other data to enrich records in other systems and help you personalize your marketing efforts. The CDP is a great place to manage this because it can identify new purchasers and manage cross-channel efforts to help with customer loyalty.

Customer 116

Customer Customer loyalty Customer Journey Analytics 116

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating repetitive tasks boosts productivity and reduces costs. Efficiency benefits include: Operational efficiency.

Copywriting 123

Copywriting Transform User-Generated PR 123

Businesses Grow

MARCH 11, 2024

One other caveat — most communities are transactional and focused on customer self-service. The value of those communities is easy to measure because you can track customer service costs and cost avoidance. But a community aimed at customer loyalty and brand-building is harder to quantify. Here are ten ideas.

Branding 105

Branding Customer loyalty PR Influencer Marketing 105

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 127

Transform Whitepaper Thought Leadership Customer Journey 127

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 117

Customer Non-Profit Customer loyalty Transform 117

Martech

MARCH 1, 2023

It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints. increased sales, customer loyalty or brand recognition).

Customer loyalty 123

Customer loyalty Customer Journey Marketing Marketers 123

Martech

JANUARY 13, 2025

Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers. Building loyalty: By expressing appreciation and offering value (such as discounts or exclusive content), welcome emails can help build customer loyalty from the outset.

Customer loyalty 81

Customer loyalty Copywriting Communications User-Generated 81

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. This can look like rule-based images or content automation by way of product recommendations.

Email Marketing 106

Email Marketing Customer Journey Customer loyalty eCommerce 106

Martech

JANUARY 9, 2025

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust.

Customer loyalty 121

Customer loyalty CMO Retail Customer Journey 121

Martech

JUNE 22, 2023

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? How to deal with it?

Gen Z 107

Gen Z Customer loyalty Transform Shoppers 107

Neil Patel

AUGUST 17, 2021

You’re trying to ensure your ideal customers have the right impression of your brand. You want them to associate your company with a particular product or type of service. Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: In a word, yes.

Content Marketing 135

Content Marketing Customer loyalty Education Marketing 135

Martech

NOVEMBER 11, 2024

Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools. Key contributions: Designing operational workflows that increase productivity.

CRM 111

CRM Customer Journey Customer loyalty Management 111

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. Event marketing is about getting people to attend and promoting your brand, product, or service. Your event is focused on marketing your business.

Customer 87

Customer Customer loyalty Event Marketing Promotion 87

Martech

APRIL 29, 2024

63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. Seventy-seven percent of consumers said data privacy is important in maintaining brand loyalty. Customers also have different preferences for how personal brands get.

Branding 125

Branding Customer loyalty CMO Digital Marketing 125

Sprout Social

NOVEMBER 4, 2024

Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Hubspot Marketing

MAY 31, 2024

Here are three pillars for businesses to build consumer confidence and gain customer loyalty: Honesty. This creates a more truthful buying experience where consumers aren’t worried about being scammed or getting low-quality products/services. Greater customer loyalty. Trust is an extension of the honesty pillar.

Customer loyalty 102

Customer loyalty Price Manufacturing eCommerce 102

Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands.

Transform 111

Transform Energy PR Customer loyalty 111

Hubspot Marketing

JULY 22, 2024

Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. So, essentially: Community builds trust, and trust builds customer loyalty. Let's dive into the pros and cons of community management. The Pros of Community Management 1.

Management 88

Management Customer loyalty Entertainment Branding 88