Sprout Social

JULY 24, 2024

Metrics such as Net Promoter Scoreâ (NPS) and customer satisfaction score (CSAT) help you measure the customer experience. Tracking these metrics will show you how to address pain points and improve your customer experience strategy. This lets you put together targeted retention strategies that ultimately boost loyalty.

Customer 117

Customer Customer loyalty Analytics Promotion 117

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

JANUARY 13, 2025

Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers. Building loyalty: By expressing appreciation and offering value (such as discounts or exclusive content), welcome emails can help build customer loyalty from the outset.

Customer loyalty 107

Customer loyalty Copywriting Communications User-Generated 107

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. This can look like rule-based images or content automation by way of product recommendations.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 128

Transform Whitepaper Thought Leadership Customer Journey 128

Aspiration Marketing

APRIL 11, 2023

Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales.

Email Marketing 246

Email Marketing Customer loyalty Marketing Marketers 246

Martech

AUGUST 12, 2024

Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity.

Customer 113

Customer B2C CMO Customer Journey 113

Martech

JANUARY 22, 2025

But SoLoMo has become the backbone of modern event promotion. For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” This generated big crowds at their booth and helped them secure the prize for Best Debuting Product.

Event Marketing 109

Event Marketing Finance Customer loyalty Marketing 109

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. It’s an effective technique, but it comes at a cost.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Hootsuite

SEPTEMBER 21, 2021

Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business.

Promotion 136

Promotion Customer loyalty Gen Z Customer Journey 136

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Retail 131

Litmus

AUGUST 1, 2024

They’re more likely to click on a product, browse your website, and make a purchase.” Whether it’s their topic preferences, wishlisted products, or survey results, you can use email to generate data for future personalized campaigns. What are the best practices for personalizing email campaigns to increase engagement?

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Martech

JULY 30, 2024

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Email marketing is a powerful method for nurturing leads and converting them into customers. Social media marketing is essential for both startups and large corporations.

CRM 111

CRM Marketing Marketers Customer loyalty 111

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. When they have a problem with a product, they turn to Reddit to ask for help. Trust = builds customer loyalty.

Marketing 99

Marketing Marketers Promotion User-Generated 99

Martech

JULY 16, 2024

Furthermore, loyalty programs deepen the customer-brand relationship by rewarding continued support, which builds trust and encourages customers to explore new products. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Transform 108

Transform Customer loyalty Fashion Promotion 108

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. These organizations operate with lean teams, and they grow by tapping into something deeply human: stories, people (not products), and community.

Whitepaper 113

Whitepaper Thought Leadership Finance Marketing 113

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Brand mentions Brand mentions track instances where your brand name or product is mentioned by other users on social media platforms. How to Track Social Media Metrics?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

Key Performance Indicator 116

Key Performance Indicator Marketing Marketers CRM 116

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Sprout Social

APRIL 8, 2025

This has led to 80% of weekly users discovering a new product or brand on Pinterest. Whether its your blog, a product page or a booking form, you can tell users exactly where you want them to go next. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty.

Shoppers 104

Shoppers Customer loyalty Analytics Branding 104

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. How do they differ?

Customer 96

Customer Price Customer Acquisition Customer loyalty 96

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric.

Promotion 129

Promotion Transform Customer Journey Customer loyalty 129

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy.

Gen Z 115

Gen Z PR Thought Leadership Communications 115

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Pro tip : Write out a mission statement for each network.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. It aims to build relationships, promote products, and increase sales. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value. Example: We noticed youve been checking out [product]. Thanks for your patience!

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 103

Promotion Shoppers Advertising Advertisers 103

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Customers.ai

DECEMBER 4, 2024

They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. Use eye-catching visuals to promote your lead magnet or offer, and don’t forget to add a clear call-to-action with a link sticker to send followers directly to your signup page.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Sachs Marketing Group

APRIL 30, 2025

Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. Definition and Importance Community outreach marketing involves partnering with other organizations or brands to raise awareness about products or services.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Set Up

OCTOBER 15, 2024

Supply Chain Struggles: Stockouts and delivery delays can damage Brand trust during peak demand leading to a decrease in purchases and long term loyalty. Discount Dilemma: While promotions attract customers, excessive discounts can erode Brand value. 3 Strategies for Marketers to Build Brand Loyalty During the Holidays 1.

Transform 59

Transform Branding Shipping Customer loyalty 59

Search Engine Land

JULY 16, 2024

Furthermore, loyalty programs deepen the customer-brand relationship by rewarding continued support, which builds trust and encourages customers to explore new products. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Transform 72

Transform Customer loyalty Fashion Promotion 72

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways? Don’t do it!

Promotion 89

Promotion Customer Customer loyalty Law 89

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101