Martech

SEPTEMBER 24, 2024

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The integrations are clearly aimed at enterprise-level SAP customers. The ChannelEngine integration.

Gen Z 61

Gen Z eCommerce Customer loyalty Customer Journey 61

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Adobe Experience Cloud Blog

OCTOBER 22, 2013

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. What if you could understand how they are using your product, while they are using it? Product usage/feature usage. Let’s talk, for example, about product usage.

Customer 134

Customer Thought Leadership Customer loyalty Succession Management 134

Martech

FEBRUARY 27, 2024

Regardless of how challenging the sales environment is, vendors must compartmentalize and think strategically about product evolution and the impact of AI or risk being left behind. Not every product and category will be impacted by AI but most will and we can expect to see new category leaders emerge over time.

Transform 110

Transform CMO User-Generated Customer loyalty 110

Martech

FEBRUARY 22, 2022

This includes listening to customer feedback and implementing changes. Some other examples of positive customer experience include: Intuitive website design. Realistic expectations about products or services. Always-available live customer support with a short waiting time. Sales being transparent about pricing.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Vertical Response

MAY 3, 2024

Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. Decoding Price Strategy: The Bedrock of Business Success The world of commerce spins around the axis of pricing strategy.

Price 105

Price Shipping Promotion Customer Acquisition 105