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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 112
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How to transform your website into a continuous marketing powerhouse

Martech

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives.

Transform 126
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. What’s emotion got to do with it?

Customer 135
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

This richer insight allows brands to strengthen customer loyalty by responding to real-time shifts in sentiment and crafting marketing that resonates on a more personal and emotional level. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

For example, a single marketer can identify high-value customers and instantly deploy personalized product recommendations, driving immediate revenue without needing a dedicated data analyst. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Customer 124
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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.

eCommerce 116
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A marketer’s guide to implementing generative AI

Martech

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Build customer trust Building trust and long-term customer loyalty is crucial for marketing success.

Transform 132