Martech

JANUARY 13, 2025

Building loyalty: By expressing appreciation and offering value (such as discounts or exclusive content), welcome emails can help build customer loyalty from the outset. Engagement: They encourage immediate engagement by inviting subscribers to explore our offerings, such as ski packages, events, and special promotions.

Customer loyalty 111

Customer loyalty Copywriting Communications User-Generated 111

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

AUGUST 15, 2024

“Marketing reframes complex technical offerings into easily understood value propositions, helping customers visualize the final product,” said Alan MacLeod, VP of Technology Operations at NBCUniversal. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Finance 122

Finance Customer loyalty Entertainment Price 122

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Yes, you’re a brand, and you’ll want to post some promotional content.

Branding 121

Branding Customer loyalty User-Generated Promotion 121

Martech

DECEMBER 16, 2024

Redefine KPIs and success metrics Prioritize measures like engagement, customer loyalty, time spent and actions that lead to meaningful outcomes. Invest in quality over quantity Prioritize high-quality content, platforms, and partnerships that foster trust and engagement over low-cost or generic alternatives.

Transform 123

Transform Customer loyalty Marketing Marketers 123

Aspiration Marketing

APRIL 11, 2023

Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales.

Email Marketing 246

Email Marketing Customer loyalty Marketing Marketers 246

Marketing Insider Group

AUGUST 26, 2024

As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience. Personalized marketing campaigns lead to higher engagement rates and increased customer loyalty, as seen with tools like Dynamic Yield and Adobe Target.

CRM 123

CRM Transform Marketing Marketers 123

Martech

JANUARY 22, 2025

But SoLoMo has become the backbone of modern event promotion. For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” Design promotions that build on the event experience. Successful SoLoMo: 3 quick case studies “Really?

Event Marketing 113

Event Marketing Finance Customer loyalty Marketing 113

Marketing Insider Group

AUGUST 13, 2024

Quick Takeaways Content marketing helps travel companies sell the dream of perfect vacations by allowing customers to visualize themselves in their ideal destinations, ultimately driving bookings and customer loyalty. Content Calendar: Organizing and scheduling your content ensures consistency and helps you stay on track.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Retail 131

Hootsuite

SEPTEMBER 21, 2021

Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business. That’s where a Net Promoter Score, also called an NPS score, can help. This can be a good indicator of both customer satisfaction and loyalty. Source: MailChimp.

Promotion 133

Promotion Customer loyalty Gen Z Customer Journey 133

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it? Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Litmus

OCTOBER 17, 2024

This is the moment to leverage your email content to provide that final nudge needed to convert leads into paying customers. Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Martech

AUGUST 12, 2024

This allows for better tracking of customer interactions and preferences. Metrics to measure success: Customer satisfaction score (CSAT): Surveys to gauge how satisfied customers are with their experiences. Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews.

Customer 110

Customer Price Customer Acquisition Customer loyalty 110

Martech

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 111

Transform Customer loyalty Fashion Promotion 111

Martech

JULY 30, 2024

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Email marketing is a powerful method for nurturing leads and converting them into customers. Social media marketing is essential for both startups and large corporations.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric.

Promotion 127

Promotion Transform Customer Journey Customer loyalty 127

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Customer Satisfaction Score (CSAT) is a metric that measures how happy your customers are with your service through surveys and ratings after an interaction.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Litmus

AUGUST 1, 2024

Litmus Personalize is an easy way to create uniquely personalized, engaging email experiences that boost customer loyalty and drive higher conversions and revenue. If email personalization is a big priority for you this year, we’re here to help.

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketing 97

Marketing Marketers Promotion User-Generated 97

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market.   Partner with a local business for a co-branded promotion.     Have personal conversations with customers to genuinely listen to and connect with them.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. It aims to build relationships, promote products, and increase sales. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Vertical Response

JANUARY 10, 2025

Key Takeaways Email marketing has evolved significantly, with various types of campaigns such as promotional, transactional, and lifecycle emails serving distinct purposes in driving engagement. The primary types include promotional, transactional, and lifecycle emails, each serving a distinct purpose in a comprehensive strategy.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

AUGUST 19, 2024

Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty. Avoid overwhelming recipients with excessive information at once.

Key Performance Indicator 118

Key Performance Indicator Marketing Marketers CRM 118

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. For B2B, the end of the quarter and the need to hit quota can leave room for limited-time promotions to test with your users.

Retail 79

Retail Customer loyalty Promotion Health 79

Sprout Social

APRIL 8, 2025

Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. Thats exactly what luxury luggage brand BIS did to promote its limited-edition Wicked collection. Repurposing content also saves time.

Shoppers 102

Shoppers Customer loyalty Analytics Branding 102

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways? Don’t do it!

Promotion 89

Promotion Customer Customer loyalty Law 89

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 103

Promotion Shoppers Advertising Advertisers 103

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

Gen Z 112

Gen Z PR Thought Leadership Communications 112

Set Up

OCTOBER 15, 2024

Supply Chain Struggles: Stockouts and delivery delays can damage Brand trust during peak demand leading to a decrease in purchases and long term loyalty. Discount Dilemma: While promotions attract customers, excessive discounts can erode Brand value. 3 Strategies for Marketers to Build Brand Loyalty During the Holidays 1.

Transform 59

Transform Branding Shipping Customer loyalty 59

Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Search Engine Land

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 72

Transform Customer loyalty Fashion Promotion 72

Customers.ai

DECEMBER 20, 2024

Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85