Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertisers Advertising Retail 131

Set Up

NOVEMBER 26, 2024

Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers. Black Friday 2024 reflects a retail landscape in transition.

Transform 59

Transform Retail Shoppers Price 59

Power Digital Marketing

NOVEMBER 29, 2022

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

Retail 52

Retail Gen Z Shoppers eCommerce 52

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. Disjointed customer experience : When marketers work in isolated functions, customer interactions often feel fragmented.

Customer 98

Customer Transform Customer loyalty Marketers 98

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. What’s emotion got to do with it?

Customer 125

Customer Branding Customer loyalty Transform 125

SmartBrief - Marketing

OCTOBER 21, 2024

Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Three ways to use social media to reach more customers: Content sharing: You are able to post relevant, informative articles, videos and other content pieces that help keep your audience engaged.

Customer 81

Customer Customer loyalty Event Marketing Promotion 81

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 90

Health Millennials Transform Retail 90

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 90

Marketing Strategy Non-Profit Shoppers Shipping 90

Martech

MAY 19, 2022

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. 67% expect surprise gifts.

Shoppers 99

Shoppers Customer loyalty Retail Customer 99

Econsultancy

MARCH 7, 2022

With a clear demand for omnichannel retail, Frivold suggests that brands should invest wisely, focusing on “the technologies and platforms that enable a seamless CX experience on all fronts.” Different retailers will want to create different experiences, as well as achieve different goals from technology.  

Retail 55

Retail Transform eCommerce Shoppers 55

Search Engine Land

AUGUST 30, 2024

In retail, that will fire up in October (probably earlier than ever this year). If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. Dig deeper: 3 tips for using promotions and discounts in paid search 4.

Retail 77

Retail Customer loyalty Promotion Health 77

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. 64%), the U.K. (59%)

Gen Z 102

Gen Z Customer loyalty Transform Shoppers 102

Campaign Monitor

MARCH 21, 2024

Is my welcome series a good mix of content, such as opportunities for subscribers to learn more about my brand, as well as promotions that provide opportunities for subscribers to purchase? Free shipping promotions can also be effective in motivating recipients to complete a transaction. content you know your customers want to read.

Promotion 78

Promotion Customer loyalty Fashion Email Marketing 78

Use Insider

AUGUST 24, 2023

For marketers, this means that Black Friday is no longer just an American event— it’s an international retail event that presents immense opportunities for growth. with Insider’s Memory Game MAC Cosmetics was looking to switch up its marketing style to promote a limited-time offer. How MAC Cosmetics improved its ROI by 17.2X

Retail 52

Retail Branding eBook Shoppers 52

Litmus

MAY 10, 2023

This kind of email is more often sent by retailers—both online and brick-and-mortar. On a single morning, I received 3 emails all with the subject line “Opt out of Mother’s Day emails” from 3 very different retailers within minutes of each other. There’s a ubiquitous email that’s getting under my skin. What tactic am I talking about?

Retail 100

Retail Customer loyalty Email Marketing Promotion 100

Sachs Marketing Group

OCTOBER 2, 2024

This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases.

Customer 52

Customer Retail eCommerce Shoppers 52

Litmus

OCTOBER 17, 2024

This is the moment to leverage your email content to provide that final nudge needed to convert leads into paying customers. Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages. Advertise Online-Only Sales.

Shipping 140

Shipping Shoppers Retail Transform 140

Martech

FEBRUARY 8, 2023

However, implementing a strong customer loyalty program is a highly effective tool in the loyalty kit. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista. The programs, perhaps unsurprisingly, are popular. In 2022, U.S. Get MarTech!

Customer loyalty 87

Customer loyalty Retail Marketers Marketing 87

Litmus

OCTOBER 1, 2022

This email from British smartphone retailer Mobiles.co.uk It emphasizes the limited time to order for promotional pricing, or in this case, free next-day delivery. Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.

Customer loyalty 75

Customer loyalty Price Retail Promotion 75

Martech

MARCH 1, 2023

Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination. increased sales, customer loyalty or brand recognition).

Customer loyalty 110

Customer loyalty Customer Journey Marketers Marketing 110

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 40

Customer loyalty Retail Price Promotion 40

Hubspot Marketing

AUGUST 26, 2022

Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Customer loyalty programs. This retailer has created an interface that offers relevant recommendations based on browsing and purchasing history.

Branding 125

Branding Retail Shoppers Customer loyalty 125

Search Engine Land

SEPTEMBER 6, 2023

With major retailers rolling out Black Friday and Christmas campaigns as early as the September and October timeframe, it’s even more vital to keep up. November and December seemingly blur into one continuous period of shopping and promotions. You might need to expand your definition of the “holiday season” altogether.

SEO 126

SEO User-Generated Shoppers Retail 126

Use Insider

JULY 31, 2023

At our most recent Growth Makers Club webinar, NocNoc—the Thailand-based online marketplace for home and lifestyle products—discussed how they leveraged Insider’s customer data and experience platform (CDxP) to create a seamless, highly-personalized digital shopping experience.

Customer loyalty 52

Customer loyalty Customer Acquisition CRM eCommerce 52

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. And what other inroads will be made in customer experience for retailers and brands? Retailers will take a headless approach to commerce. “In

Transform 104

Transform eCommerce Shoppers Retail 104

Search Engine Land

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. 64%), the U.K. (59%)

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Neil Patel

AUGUST 6, 2021

Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. This post will dive into the strategies you can use to boost your customer retention rates. Design an Effective Customer Loyalty Program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Hubspot Marketing

APRIL 10, 2018

Penney stopped promoting sales and offering coupons. A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. If you want long-term customers, you need to put a discount on products that encourage the right people to click on your site. Auchan Retail.

eCommerce 143

eCommerce Shoppers Shipping Customer loyalty 143

Customers.ai

OCTOBER 4, 2024

What’s a Good Use Case to Leverage Customers.ai & Google Ads Customer Match? Let’s say you’re an online retailer selling home fitness equipment. You’ve already collected customer data from site visitors, so now you use Customers.ai and Google Ads Customer Match to retarget them across multiple platforms.

Customer 52

Customer Shoppers Retail Customer loyalty 52

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Use social media marketing to promote your sales in advance. You can entice both kinds of shoppers by using social media to promote your sales. You can tease out sales on your feed by offering ‘mystery deals’ or post exactly what your promotions will be.

Marketing Strategy 109

Marketing Strategy Shoppers eCommerce Retail 109

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Use Insider

OCTOBER 3, 2024

Transactional SMS is a type of automated message that businesses send to customers to deliver important and non-promotional information. Sending transactional SMS lets you provide customers with timely and relevant information. Sending transactional SMS lets you provide customers with timely and relevant information.

Customer 52

Customer Shipping Food Real Estate 52

Customers.ai

DECEMBER 12, 2023

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 For ecommerce retailers, this opens up a huge opportunity. Ecommerce Tool #19 – Recart SMS Automation Platform Recart is a fully managed SMS platform that uses AI to help ecommerce merchants reach their customers and sell more online.

eCommerce 110

eCommerce PR User-Generated Marketers 110

Martech

DECEMBER 20, 2022

Some techniques to achieve this include custom offers tailored to the preferences of specific groups. This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Defining customer segmentation models.

Customer 93

Customer Customer loyalty Communications Fashion 93

Rock Content

OCTOBER 11, 2023

Positive outcomes and market responses With the rebranding, Apple could more readily develop new products to offer customers and continue building strong customer loyalty. One of the biggest lessons here is that rebranding can be a way to help you enter other markets, expand your business, and continue building customer loyalty.

Customer loyalty 52

Customer loyalty Retail Place Advertising 52