Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

CRM 110

CRM Marketers Marketing Customer loyalty 110

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

AUGUST 19, 2024

Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty. Avoid overwhelming recipients with excessive information at once.

Key Performance Indicator 113

Key Performance Indicator Marketers Marketing CRM 113

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. That’s where a Net Promoter Score, also called an NPS score, can help. Source: MailChimp.

Promotion 132

Promotion Customer loyalty Gen Z Customer Journey 132

Litmus

OCTOBER 17, 2024

This is the moment to leverage your email content to provide that final nudge needed to convert leads into paying customers. Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Check out user reviews and community forums to see how responsive the app’s team is to issues and updates.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. For example, many trial users hit a wall right after signing up. Your goal is to show potential customers how your product solves their business challenges. Something was off. Sales cycles.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric.

Promotion 121

Promotion Transform Customer Journey Customer loyalty 121

Sprout Social

MARCH 27, 2025

According to the Q4 2024 Sprout Pulse Survey, 36% of consumers who plan to make purchases through social in 2025 will do so via TikTok Shopunderscoring just how integrated TikTok has become in the entire customer journey. YouTube With over 2 billion users each year , YouTube offers brands global reach.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 103

Promotion Shoppers Advertising Advertisers 103

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. Interactive quizzes that help users discover products based on their preferences.

Transform 52

Transform Customer loyalty Marketers Marketing 52

Hootsuite

APRIL 2, 2025

Instead of simple promotion (for example, a billboard saying, Buy This Product !), Hiltons storytelling increases brand awareness, fosters customer loyalty, and even helps engage audiences who arent planning to travel. On Instagram, for example, Hilton shares many photos and videos created by real-world users.

Branding 65

Branding User-Generated Transform Food 65

SocialPilot

JANUARY 15, 2025

Provide your customers with a free gift or sample with their next order. Extend access to exclusive deals or promotions. Add loyalty points to their rewards account. These incentives can motivate customers to share genuine experiences while fostering positive relationships with your brand.

Customer 96

Customer User-Generated Management Product 96

Vertical Response

MARCH 15, 2025

It stands out in the digital marketing landscape due to its low-cost, high-impact potential and its ability to enhance customer engagement. With a user base of over 4.3 The primary goals include engaging previous customers, attracting new ones, and meeting various marketing objectives.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Vertical Response

OCTOBER 13, 2024

Automated features, such as A/B testing and trigger-based campaigns, will streamline email marketing efforts and optimize user interactions, increasing overall campaign effectiveness. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. Engage with user-generated content: The interactive nature of social media platforms lets you increase engagement by sharing user-generated content (UGC).

Food 145

Food User-Generated Social Media Marketing Marketers 145

Neil Patel

DECEMBER 21, 2020

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work. Natural language generation has some incredible implications for your digital marketing campaigns.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Vertical Response

MARCH 1, 2025

They build customer loyalty by making recipients feel valued, leading to increased sales. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. Want a simple hack for more sales?

Customer loyalty 52

Customer loyalty Email Marketing Promotion Transform 52

Neil Patel

AUGUST 17, 2021

You’re trying to ensure your ideal customers have the right impression of your brand. You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Neil Patel

JANUARY 19, 2021

To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Users click on this image to hear the audio attachment. This keeps your messaging consistent and makes it easier for users to find you again in the future. Promote Your Product. Not yet, no.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Vertical Response

OCTOBER 27, 2024

Automation plays a significant role in enhancing customer retention. Sending personalized messages based on previous behaviors and interactions strengthens subscriber relationships and boosts brand loyalty. Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Neil Patel

SEPTEMBER 17, 2021

You can also use automated story mentions to: Enter people in a contest if they mention you in their stories Create promotional offers Get more mentions. People love the personal touch, and the ability to send automatic responses helps me build customer loyalty and further establish myself on Instagram. Preview and send!

Customer loyalty 145

Customer loyalty User-Generated Education Marketers 145

Sprout Social

AUGUST 30, 2021

Reach prospects and returning customers. Generate qualified leads. Sending a last-minute request to “just post this” boxes social marketers in and may limit how they can promote a campaign. Email marketing and in-app notifications alerted Spotify users that “Your year in music is here.” Maximize marketing ROI.

User-Generated 145

User-Generated Customer loyalty Advertisers Advertising 145

Martech

JUNE 22, 2023

Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? But to achieve it, they have to attract users for the long haul.

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Marketing Insider Group

JANUARY 24, 2023

But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. With these essential tips on how to optimize your content to generate more leads, you can also increase traffic, brand awareness, sales revenue and more. Why Is B2B Marketer Content Marketing Important?

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

SocialPilot

FEBRUARY 13, 2025

Facebook Users can share their feedback by leaving reviews with ratings on the business page , sending direct messages, commenting on posts, sharing stories on their profile, tagging you, sharing a post with visuals, etc. This is what a customer review looks like on the Facebook business page: 3.

User-Generated 64

User-Generated Management Food Non-Profit 64

Vertical Response

JANUARY 18, 2025

This constant stream of updates led to a sense of urgency and anxiety among users, who felt pressure to stay connected and up-to-date with events and activities. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Marketing Insider Group

MAY 26, 2021

It can help new brands build awareness, establish an identity and niche, attract ideal customers, and generate leads and sales. It can help startups build brand awareness and trust, drive organic traffic, generate new leads, build customer loyalty, drive direct sales, and much more. Source: Semrush.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. More than two-thirds of consumers across generations (71%) find themselves using social more than ever before.

Whitepaper 138

Whitepaper B2C User-Generated Marketers 138

Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

SEO 126

SEO User-Generated Shoppers Retail 126