Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. How will this impact retail marketers? Learn more.

Retail 89

Retail Market Trends Email Marketing Customer loyalty 89

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Social Media Marketing 113

Social Media Marketing Retail Branding Shoppers 113

Use Insider

MAY 14, 2024

Take loyalty programs as just one example of the power of engaging your current customers. Better cost-effectiveness Some research indicates that acquiring a new customer can cost five to seven times more than retaining an existing one.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

Content Marketing Institute

JANUARY 1, 2018

Apps can be tailored to the needs of every customer, providing a personalized experience that a simple mobile site cannot usually offer. For example, the online retailer Zappos—already well-known for its excellent customer service—continues to impress customers with its personalized mobile app.

Customer loyalty 51

Customer loyalty Customer Transform Retail 51

Power Digital Marketing

NOVEMBER 29, 2022

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

Retail 52

Retail Gen Z Shoppers eCommerce 52

Martech

NOVEMBER 20, 2024

For example, if a retail brand identifies a sudden trend in eco-friendly products, the time it takes to launch a targeted campaign across channels may take too long, and competitors who can pivot more quickly will likely capture the trend.

Customer 91

Customer Transform Customer loyalty Marketing 91

Econsultancy

MAY 23, 2022

Using behavioural economics to implement nudges at each stage of the journey can close the gap between trigger and purchase so prospective customers are less exposed to competitor brands, thus creating long-lasting customer loyalty.

Retail 105

Retail Whitepaper Finance Customer loyalty 105

CMO Network

APRIL 28, 2022

Brandshare has developed innovative technques that combine e-commerce sampling with effective data analytics and follow-up with consumers to build not only product trial but also long-term loyalty. The company's approach is reviewed.

Customer loyalty 52

Customer loyalty Retail Customer Analytics 52

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. What’s emotion got to do with it?

Customer 125

Customer Branding Customer loyalty Transform 125

Econsultancy

DECEMBER 8, 2021

Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. But is influencer-guided shopping really the future of retail? “Creators are the new retailers and curators of brands,” reiterates Ward.

Retail 52

Retail Influencer Marketing eCommerce Customer loyalty 52

Econsultancy

MARCH 7, 2022

With a clear demand for omnichannel retail, Frivold suggests that brands should invest wisely, focusing on “the technologies and platforms that enable a seamless CX experience on all fronts.” Different retailers will want to create different experiences, as well as achieve different goals from technology.  

Retail 55

Retail Transform eCommerce Shoppers 55

SmartBrief - Marketing

OCTOBER 21, 2024

It provides very great networking opportunities and can lead to new customers or partnerships. It lays the groundwork for excellent relationships, which in turn builds customer loyalty and a path toward long-term growth. Allows you to collect direct feedback from attendees to help improve your offerings.

Customer 83

Customer Customer loyalty Event Marketing Promotion 83

Martech

MAY 19, 2022

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. 67% expect surprise gifts.

Shoppers 100

Shoppers Customer loyalty Retail Customer 100

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 93

Health Millennials Transform Retail 93

Martech

JULY 5, 2024

This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail.

Price 82

Price Customer Retail Food 82

Use Insider

AUGUST 24, 2023

For marketers, this means that Black Friday is no longer just an American event— it’s an international retail event that presents immense opportunities for growth. From bustling shopping malls to online marketplaces, consumers from all over the world eagerly await the opportunity to snag the best deals on Black Friday.

Retail 52

Retail Branding eBook Shoppers 52

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 106

Customer Non-Profit Customer loyalty Transform 106

Martech

MARCH 8, 2022

That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. Retail: 37% Big-box general merchandise: 24% Grocery: 25% Pharmacy: 27% QSR: 28%. Users generally cited convenience as the most important reason for use.

Retail 104

Retail Customer loyalty Advertising Advertisers 104

Martech

FEBRUARY 8, 2023

However, implementing a strong customer loyalty program is a highly effective tool in the loyalty kit. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista. The programs, perhaps unsurprisingly, are popular. In 2022, U.S. Get MarTech!

Customer loyalty 89

Customer loyalty Retail Marketing Marketers 89

Litmus

MAY 10, 2023

This kind of email is more often sent by retailers—both online and brick-and-mortar. On a single morning, I received 3 emails all with the subject line “Opt out of Mother’s Day emails” from 3 very different retailers within minutes of each other. There’s a ubiquitous email that’s getting under my skin. What tactic am I talking about?

Retail 100

Retail Customer loyalty Email Marketing Promotion 100

Martech

OCTOBER 11, 2024

By keeping sensitive customer data closer to home, there’s less risk of it being exposed as it travels. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. This kind of predictive personalization drives customer loyalty and sets your brand apart.

Customer loyalty 65

Customer loyalty Retail Finance Shoppers 65

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promotion 96

Promotion B2C Retail Direct Mail 96

Bannerflow

NOVEMBER 14, 2024

With less customer loyalty, numerous touchpoints across channels, and increasing competition; it’s no longer enough to offer exciting destinations at reasonable prices. Mastering display advertising can often be a challenge for travel brands.

Branding 52

Branding Customer loyalty Price Advertising 52

Search Engine Land

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Non-Profit 84

Non-Profit Customer Customer loyalty Transform 84

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), Again, the answer lies in customer loyalty. But none of that can’t happen without trust and loyalty imperative for gathering this info in the first place. 64%), the U.K. (59%)

Gen Z 102

Gen Z Customer loyalty Transform Shoppers 102

Marketing Insider Group

JULY 26, 2021

These top predicted retail trends demonstrate the wide range of retail experiences customers will look for. The past year saw upscale sit-down restaurants offering takeout, retailers adding curbside pickup options, and hygiene-motivated measures like cashless payment and contactless delivery gaining momentum.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Combining festive decorations, events, and community involvement enhances customer loyalty and retention, driving sales and building a strong connection with your local customer base. of total retail sales.

Marketing Strategy 90

Marketing Strategy Non-Profit Shoppers Shipping 90

Martech

MARCH 1, 2023

It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints. increased sales, customer loyalty or brand recognition).

Customer loyalty 111

Customer loyalty Customer Journey Marketing Marketers 111

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Retail marketers are always looking to increase their revenue per customer.

B2C 102

B2C Automobile Marketing Automation Platform Retail 102

Use Insider

AUGUST 21, 2023

Contentsquare’s 2023 Retail Digital Experience Benchmark report found that slow-loading pages (those which take more than 3 seconds) were the biggest friction factor, impacting 1 in 5 retail site sessions. This can damage your customer’s experience with your brand and impact bounce rates. when load time is over 2 seconds to 43.8%

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Search Engine Land

AUGUST 30, 2024

In retail, that will fire up in October (probably earlier than ever this year). It’s also a good idea to look for different opportunities to run seasonal PPC promotions: For retail, the usual examples would be Mother’s Day, Father’s Day and other relevant secondary holidays.

Retail 77

Retail Customer loyalty Promotion Health 77

Hubspot Marketing

AUGUST 26, 2022

Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Customer loyalty programs. This retailer has created an interface that offers relevant recommendations based on browsing and purchasing history.

Branding 120

Branding Retail Shoppers Customer loyalty 120

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. And what other inroads will be made in customer experience for retailers and brands? Retailers will take a headless approach to commerce. “In

Transform 104

Transform eCommerce Shoppers Retail 104

Litmus

OCTOBER 1, 2022

This email from British smartphone retailer Mobiles.co.uk Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic. For this week’s edition of Feature Friday we’re talking all things Black Friday ! Social proof.

Customer loyalty 74

Customer loyalty Price Retail Promotion 74

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 40

Customer loyalty Retail Price Promotion 40

Litmus

OCTOBER 17, 2024

Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Effective retention strategies not only encourage repeat business but also foster long-term customer loyalty.

Email Marketing 106

Email Marketing Customer Journey Customer loyalty eCommerce 106