SmartBrief - Marketing

OCTOBER 21, 2024

It provides very great networking opportunities and can lead to new customers or partnerships. It lays the groundwork for excellent relationships, which in turn builds customer loyalty and a path toward long-term growth. Allows you to collect direct feedback from attendees to help improve your offerings.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 122

Retail Customer Shoppers eCommerce 122

Martech

AUGUST 23, 2024

The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. Companies with engaged employees report significantly higher sales and customer loyalty rates.

Customer 121

Customer Customer loyalty Management Retail 121

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Combining festive decorations, events, and community involvement enhances customer loyalty and retention, driving sales and building a strong connection with your local customer base. of total retail sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Customer Shoppers eCommerce 116

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 95

CRM Customer Transform Customer loyalty 95

Litmus

OCTOBER 17, 2024

Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Effective retention strategies not only encourage repeat business but also foster long-term customer loyalty.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

JANUARY 29, 2025

Segment volume customers to identify opportunities to move them into the valued customer category over time. However, the focus, resources and strategies must align with your business goals, core value proposition and customer base. Different businesses will prioritize these customer types differently.

Customer 108

Customer Price Customer Acquisition Customer loyalty 108

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. How will this impact retail marketers? Learn more.

Retail 90

Retail Market Trends Email Marketing B2C 90

Sales Force: CMO

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Do I gravitate towards certain categories?

Retail 98

Retail Shoppers Transform CRM 98

Search Engine Land

AUGUST 30, 2024

In retail, that will fire up in October (probably earlier than ever this year). It’s also a good idea to look for different opportunities to run seasonal PPC promotions: For retail, the usual examples would be Mother’s Day, Father’s Day and other relevant secondary holidays.

Retail 79

Retail Customer loyalty Promotion Health 79

Content Marketing Institute

JANUARY 1, 2018

Apps can be tailored to the needs of every customer, providing a personalized experience that a simple mobile site cannot usually offer. For example, the online retailer Zappos—already well-known for its excellent customer service—continues to impress customers with its personalized mobile app.

Customer loyalty 60

Customer loyalty Customer Transform Retail 60

Set Up

NOVEMBER 26, 2024

Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers. Black Friday 2024 reflects a retail landscape in transition.

Transform 59

Transform Retail Shoppers Price 59

Martech

OCTOBER 11, 2024

By keeping sensitive customer data closer to home, there’s less risk of it being exposed as it travels. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. This kind of predictive personalization drives customer loyalty and sets your brand apart.

Customer loyalty 70

Customer loyalty Retail Finance Shoppers 70

Econsultancy

MAY 23, 2022

Using behavioural economics to implement nudges at each stage of the journey can close the gap between trigger and purchase so prospective customers are less exposed to competitor brands, thus creating long-lasting customer loyalty.

Retail 105

Retail Whitepaper Finance Customer loyalty 105

illumin

FEBRUARY 19, 2025

illumins email integration makes it easy to integrate email marketing into your customer journeys. Leverage loyalty Customer loyalty is king in 2025. Perks and programs are a great way to build retail existing and attract new customers.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for.   So, how else are luxury brands inspiring loyalty? Investment in digital clienteling tools.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

Hubspot Marketing

APRIL 10, 2018

The goal of a flash sale is to entice online shoppers to impulse buy, increase brand awareness and customer loyalty, and compel shoppers to check out other non-sale products listed on the site. Auchan Retail. Flash sales generate an average 35% lift in transaction rates. 6 Examples of Great Flash Sales. Let’s try! ).

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Customers.ai

DECEMBER 20, 2024

Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Hootsuite

JULY 27, 2022

The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. The importance of a personalized customer experience. But there is a more fundamental aspect that comes into play with every customer interaction.

Customer 118

Customer Shoppers eCommerce Retail 118

Marketing Insider Group

JULY 26, 2021

These top predicted retail trends demonstrate the wide range of retail experiences customers will look for. The past year saw upscale sit-down restaurants offering takeout, retailers adding curbside pickup options, and hygiene-motivated measures like cashless payment and contactless delivery gaining momentum.

Customer loyalty 145

Customer loyalty Retail Marketers Marketing 145

Martech

MAY 19, 2022

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. 67% expect surprise gifts.

Shoppers 112

Shoppers Customer loyalty Retail Customer 112

Customers.ai

JANUARY 3, 2025

Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Why It Works : Retargeting aligns perfectly with the path to purchase by picking up where customers left off, whether thats browsing a product or hesitating at checkout. The result?

Customer 88

Customer eCommerce Shipping Customer Journey 88

Marketing Insider Group

SEPTEMBER 17, 2024

How Can We Re-Imagine the Ways of Organizing Companies to Deliver Better Customer Experiences? The term ‘channel-less’ has crept into everyday circulation in industries like retail, for example. He said, “…there are certain things our customers simply ‘expect’ us to know when we communicate with them.”

Customer 77

Customer Transform Entertainment Real Estate 77

Martech

MARCH 8, 2022

That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. Retail: 37% Big-box general merchandise: 24% Grocery: 25% Pharmacy: 27% QSR: 28%. Users generally cited convenience as the most important reason for use.

Retail 109

Retail Customer loyalty Advertising Advertisers 109

Welcome Software

DECEMBER 4, 2024

Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. You might decide to order it directly through an online retailer. Today's customer journey looks more like a spider web. The challenge?

Management 52

Management Customer Customer Journey Shipping 52

Martech

FEBRUARY 8, 2023

However, implementing a strong customer loyalty program is a highly effective tool in the loyalty kit. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista. The programs, perhaps unsurprisingly, are popular. In 2022, U.S. Get MarTech!

Customer loyalty 108

Customer loyalty Retail Marketers Marketing 108

Neil Patel

AUGUST 6, 2021

Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. This post will dive into the strategies you can use to boost your customer retention rates. Design an Effective Customer Loyalty Program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Sprout Social

MARCH 18, 2025

The American sporting gear retailer offers everything from golf clubs to running shoes to kayaks, and prides itself on delivering customized, white glove customer service in stores. At a time when many retailers are shuttering their doors, Dicks is expanding and introducing new store features like rock walls and turf fields.

Health 64

Health Influencer Marketing Food Retail 64

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 120

Customer Non-Profit Customer loyalty Transform 120

Martech

MARCH 1, 2023

It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints. increased sales, customer loyalty or brand recognition).

Customer loyalty 126

Customer loyalty Customer Journey Marketers Marketing 126

Hubspot Marketing

AUGUST 26, 2022

Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Customer loyalty programs. This retailer has created an interface that offers relevant recommendations based on browsing and purchasing history.

Branding 125

Branding Retail Shoppers Customer loyalty 125

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. And what other inroads will be made in customer experience for retailers and brands? Retailers will take a headless approach to commerce. “In

Transform 122

Transform eCommerce Shoppers Retail 122