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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. Mobile ecommerce sales are expected to reach $1.7

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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

Up to 35% of Amazon’s sales come from personalized recommendations, and those shoppers are 56% more likely to be repeat buyers, which boosts average order value and customer revenue. By understanding and optimizing for these psychological drivers, brands can build stronger, more loyal customer relationships.

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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. By tapping into these key trends—leveraging influencers, creating engaging organic content, and prioritizing quick, responsive customer care—you can enhance your brand’s visibility and strengthen customer loyalty.

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Why Your Black Friday Campaigns Need a ‘Bounce-Back’ Strategy This Holiday Season

Customers.ai

Because your Black Friday customers are still primed to shop! Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers.

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New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves

Customers.ai

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. and Klaviyo, you’ll capture more return visitors and ensure those high-value customers don’t slip through the cracks—even if Klaviyo’s cookie expires.

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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. . There’s no magic solution for personalizing individual shopper or subscriber experiences. You can even break down that data more granularly by layering shopper data.

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Research Finds Customer Loyalty Isn't What It Used to Be [2023 Data]

Hubspot Marketing

What We Know About Brand Loyalty At a glance, here are some high-level insights from our research report: Loyalty is not synonymous with exclusivity in the eyes of customers, opening up both challenges and opportunities for brands to enhance their customer relationships. Streamline the customer journey.