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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Shoppers want to receive SMS messages from brands because it’s quick, easy and accessible,” said Sarah Cascone, VP of marketing for retail technology company Bluecore. Get MarTech!

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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Navigating the New Black Friday

Set Up

Black Friday has undergone a dramatic transformation since its chaotic in-store origins in the 1960s. What we know as Black Friday is a Fading Fad Black Friday is transforming into a multi-week affair, diluting the exclusivity of deals and the urgency to shop on a single day. Consumer Behavior: What’s Changing?

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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. . There’s no magic solution for personalizing individual shopper or subscriber experiences.

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Reasons Why Customer Reviews Are Important for a Business

SocialPilot

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. A report found that 99% of shoppers read at least one online review before visiting a business.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

81% of shoppers research online before making a purchase. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. And its a must!