‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping
Sprout Social
NOVEMBER 4, 2024
A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.
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