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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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The Role of AI in Social Media Marketing 2024

Marketing Insider Group

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

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Building Authentic Social Media Engagement

Calvyn Lee Blog

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you.

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Embracing Humor in Your Writing: The Funny Side of Business

Social Media Examiner

Why Use Humor in Marketing? Humor can be a powerful marketing tool that can increase brand awareness an customer loyalty, but many marketers shy away from using it. They worry about […] The post Embracing Humor in Your Writing: The Funny Side of Business appeared first on Social Media Examiner.

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How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.