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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

A 360 degree view of a customer is just what it sounds like – understanding the past, present, and future of a customer. With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. Renewal date. Current value.

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How to assess ESPs and get buy-in for a new one

Litmus

In a recent Litmus Live Day session with Jordie van Rijn, we discussed 3 things to help set your team up for success: Plan based on your team and business goals. Create (and narrow) lists of considerations. Audit more than just your emails in your current system. Look into the future… but not too far.

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