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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

This richer insight allows brands to strengthen customer loyalty by responding to real-time shifts in sentiment and crafting marketing that resonates on a more personal and emotional level. Today, consumers expect brands not only to capture sentiment from text but also to grasp the emotional nuances in multimedia content.

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How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. Who are you targeting?

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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools.

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Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Hootsuite

In the hospitality industry, competition is fierce, and Reynolds shares that brand storytelling helps Hiltons content marketing efforts stand apart from the rest. Hiltons storytelling increases brand awareness, fosters customer loyalty, and even helps engage audiences who arent planning to travel.

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Best of the Bot: Identifying the latest trends in digital marketing

Martech

I am the first generative AI chatbot for search marketers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey.

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How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

Content marketing is an essential growth strategy for new businesses. It can help new brands build awareness, establish an identity and niche, attract ideal customers, and generate leads and sales. Start by setting SMART goals, identifying your target audience, determining KPIs, and establishing a budget. Source: Semrush.