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Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditionalmarketing techniques. Sounds easy right?
Context: this is important because some traditionalmarketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. It can include 140 character tweets, photos, brief product updates or FAQs. The reason is context.
To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditionalmarketing And we should use our best talent to drive change in our organizations What else can we learn?
To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditionalmarketing And we should use our best talent to drive change in our organizations What else can we learn?
I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Share: Read more from Social Media B2B Marketing , Inbound Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment.
I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Share: Read more from Social Media B2B Marketing , Inbound Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment.
Email Marketing: Objective: Sending targeted messages and promotional content directly to a specific group of people via email. Impact: Builds customerloyalty, nurtures leads and drives conversions through personalized communication. The synergy of these types of digital marketing components is a powerful force.
It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). Here are some examples of direct marketing tactics: Telemarketing. Email marketing. Common goals include gaining new leads, increasing sales and strengthening customerloyalty.
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