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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations. Processing.

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How to transform your website into a continuous marketing powerhouse

Martech

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Processing.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. What’s emotion got to do with it?

Customer 135
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5 essential priorities for marketers in 2025

Martech

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Each focus area below is crucial in creating campaigns and experiences that drive results.

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What is Digital Transformation and why companies need it immediately

Rock Content

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

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Explore Digital Transformation in Marketing | 5 Risks of Doing Nothing

Adobe Experience Cloud Blog

And the digital transformation in marketing will be at the forefront of this evolution. If you engage with the right customer, at the right time, about topics or business solutions that interest them, you gain (and earn) customer loyalty. Customers want content that speaks to them directly. Or they are forgotten.

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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

The Position-Less Advantage Today, companies need flexibility, speed, and the capacity to respond to customer needs as they emerge. A position-less marketing team provides these advantages, enabling brands to deliver relevant and dynamic experiences while building customer loyalty.

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