Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. User-Generated Content Leveraging content created by your customers, such as reviews and testimonials, adds authenticity to your marketing efforts.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Sprout Social

NOVEMBER 4, 2024

Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. Facebook: As the social network with the most global monthly users , the platform is also the top destination for customer service.

Gen Z 122

Gen Z Millennials User-Generated Shoppers 122

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. The app tracks symptoms, provides expert advice and even allows users to schedule appointments with Mayo Clinic specialists. Williams (Parallel Path) Why does this matter now more than ever?

Health 114

Health Millennials Transform Retail 114

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. I am trained with MarTech content.

Customer Acquisition 113

Customer Acquisition Customer CMO Key Performance Indicator 113

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. That means developing rewards programs that recognize their loyalty.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. Consider what type of content each segment enjoys.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

CRM 111

CRM Marketing Marketers Customer loyalty 111

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 96

CRM Customer Transform Customer loyalty 96

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. It essentially measures the percentage of users who view our content and take action, such as liking, commenting, sharing, retweeting, or clicking a link.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

AUGUST 19, 2024

Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

Key Performance Indicator 115

Key Performance Indicator Marketing Marketers CRM 115

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. Dig deeper: SEO for user activation, retention and community How to keep your SEO efforts going during a downturn The general message is “do not reduce spending.” Leverage your competitor’s weaknesses. That’s great.

SEO 108

SEO Management Price Thought Leadership 108

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. For example, many trial users hit a wall right after signing up. Your goal is to show potential customers how your product solves their business challenges. Something was off. Sales cycles.

Customer Acquisition 63

Customer Acquisition User-Generated Customer loyalty Marketing 63

Vertical Response

SEPTEMBER 1, 2024

This ongoing communication helps to foster a stronger relationship with your audience and can lead to higher levels of engagement and customer loyalty. Transactional Emails Transactional emails are automated messages triggered by specific customer actions, such as signing up or making a purchase.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Check out user reviews and community forums to see how responsive the app’s team is to issues and updates.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Customer loyalty 72

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Impact on SEO Customer reviews are not just feedback, they are also a powerful SEO tool.

Management 89

Management User-Generated Price SEO 89

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Litmus

OCTOBER 17, 2024

Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Effective retention strategies not only encourage repeat business but also foster long-term customer loyalty.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hootsuite

OCTOBER 22, 2024

PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Not too shabby!

PR 111

PR Gen Z Thought Leadership Communications 111

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Sprout Social

MARCH 27, 2025

According to the Q4 2024 Sprout Pulse Survey, 36% of consumers who plan to make purchases through social in 2025 will do so via TikTok Shopunderscoring just how integrated TikTok has become in the entire customer journey. YouTube With over 2 billion users each year , YouTube offers brands global reach.

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. Interactive quizzes that help users discover products based on their preferences.

Transform 52

Transform Customer loyalty Marketing Marketers 52

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Hootsuite

OCTOBER 18, 2024

Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Trust = builds customer loyalty. Reddit received over 2.1 Helping others = builds community.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Martech

OCTOBER 11, 2024

Instead of sending data to a cloud server elsewhere, edge computing allows it to be processed right where it’s generated. It’s the kind of seamless, instant interaction that enhances user experience without customers even realizing what’s happening behind the scenes. For CMOs, this isn’t a shiny object.

Customer loyalty 68

Customer loyalty Retail Finance Shoppers 68

Vertical Response

OCTOBER 13, 2024

Automated features, such as A/B testing and trigger-based campaigns, will streamline email marketing efforts and optimize user interactions, increasing overall campaign effectiveness. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Sprout Social

FEBRUARY 11, 2025

Evangelism and customer loyalty Those old marketing adages, The best advertising is word-of-mouth and Its easier to keep a customer than acquire a new one, ring true when measuring brand love. User-generated content While audience engagement is welcome and appreciated, user-generated content (UGC) is next-level brand love.

Branding 75

Branding Health Education User-Generated 75

Hootsuite

APRIL 2, 2025

Hiltons storytelling increases brand awareness, fosters customer loyalty, and even helps engage audiences who arent planning to travel. Create participative storytelling experiences Another social media strategy Hilton uses is capitalizing on user-generated content and encouraging the participation of guests and followers.

Branding 65

Branding User-Generated Food Transform 65

SocialPilot

JANUARY 27, 2025

Boost Trust & Brand Credibility Positive customer reviews act as endorsements, demonstrating to potential buyers that others have had a good experience with your brand. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Customer loyalty 64

SocialPilot

JANUARY 15, 2025

Here are some ways in which SocialPilot simplifies the process of review generation and management for businesses: Automate Review Requests: Set up campaigns to automatically send review requests via email or SMS to new customers, ensuring timely feedback collection. Ready to boost your online reputation with review automation?

Customer 97

Customer User-Generated Management Product 97

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey. The language model is based on content from MarTech layered on top of ChatGPT. I am trained with MarTech content.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142