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Unlock the real value of genAI in martech

Martech

Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue.

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The 4 Key Components of Successful Video Marketing Strategies

OnPassive Marketing

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

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Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid

Duct Tape Marketing

For instance, if we observe a rising trend in video content consumption and it aligns with the business strategy, it’s essential to weave video marketing into our growth plans to effectively capture and engage our client’s target audience. Building a Customer Strategy After the sale, the real work begins.

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

Remember that trust and values drive marketing trends. Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. Smart brands should diversify their video efforts, including short-form video.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

Video views Video views are the number of times a video has been watched on social media platforms. This metric provides insights into the reach and popularity of your video marketing efforts, helping creators and marketers understand how well their videos are performing in terms of gaining audience interest.

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4 Reasons to Attend Marketo’s Road to Success Virtual Event

Adobe Experience Cloud Blog

They’ll help you make a lasting first impression with display ads and personalization ; build authentic, two-way relationships by engaging your digital audience; master social, mobile and video marketing; take your marketing campaigns global; and much, much more! Mobile Moments .

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences.