Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 136

Whitepaper B2C User-Generated Marketers 136

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Customer loyalty. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive. Subscribing to your newsletter. Publish Frequently.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Martech

SEPTEMBER 25, 2024

Discover how to harness data-driven insights to refine your personalization strategies and deliver ongoing value to your customers. This webinar is perfect for anyone who wants to increase sales, build customer loyalty, and stay ahead of the competition. You can sign up here.

eCommerce 59

eCommerce Customer loyalty Whitepaper Customer 59

Marketing Insider Group

JULY 7, 2020

Here’s where you might want to send personalized, targeted content to decision-makers at your B2B customers’ offices. White papers, detailed, long-form blog posts, and case studies, too, can tell the story about how your products or services have helped solve your customers’ problems.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It is, in itself, helping to evolve what customers expect from the brands they interact with. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). It’s not in the strategy, Linda!

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. With digital marketing services, you can collect data digitally to engage customers with a customized experience. Customer Loyalty. Having a good relationship with your customers is key. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Litmus

OCTOBER 6, 2022

This strategy allows you to create more robust customer profiles about their demographics, interests, needs, and pain points. For example, if someone visits your website and wants to access a white paper, you might ask them to share their contact information in the request form. But best of all? Learn more.

Email Marketing 109

Email Marketing Whitepaper Marketers Marketing 109

Marketing Insider Group

JANUARY 19, 2021

SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement. White papers. Here are a few examples of what SMART goals for your business could resemble. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Clearly, sharing personalized messages consistently is likely to deliver a positive experience and increase customer loyalty.

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Adobe Experience Cloud Blog

JULY 12, 2010

Sell the right product to the right customer. Increase customer loyalty. Marketing Sherpa and Q Interactive found that 56% of recipients considered email from a known sender that was “just not interesting to me&# to be spam. Why should segments be developed? Improve email performance metrics. Increase message relevance.

Email Marketing 103

Email Marketing Whitepaper Marketers Marketing 103

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketers 125

Search Engine Land

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketers 125

Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Welcome Software

NOVEMBER 12, 2024

Increased conversion rates : Personalization leads to higher click-through rates (CTR, improved purchase completion, and overall better engagement metrics since customers and users are being served content in real-time that is more relevant.

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Marketing Insider Group

DECEMBER 1, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I think that too often content planning is still more than an after-thought rather than part of an overall customer engagement strategy.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

FEBRUARY 8, 2021

Content that informs potential customers about what the service can do for them can help. Blog posts, videos, and other types of content that enable existing customers to get the most out of their SaaS investment, too, are valuable ways to ensure customer loyalty and referrals. Content Marketing Builds Brand Awareness.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Customers.ai

JANUARY 2, 2025

Yes, trigger-based email marketing works well for B2B businesses by automating responses to actions like downloading a whitepaper, attending a webinar, or visiting key pages on a website. These messages keep loyal customers engaged and encourage them to continue interacting with your brand. Can trigger-based emails help reduce churn?

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Neil Patel

AUGUST 5, 2021

The page usually has a goal like: sales email list sign-ups white paper downloads. Story Ads is an excellent ad format to re-engage, boost brand awareness and increase customer loyalty. You want to instigate an action that will get users into your sales funnel and create conversions. What is a landing page?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Revenue: Build a customer loyalty program Question: How can I increase customer lifetime value?

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

OnPassive Marketing

JULY 18, 2022

You can use this information to create blog posts, white papers, case studies, social media posts, and more. Well, it helps you build relationships with your customers. This can lead to higher customer loyalty and a stronger relationship with your brand.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Marketing Insider Group

JANUARY 11, 2021

Enhancing customer experiences. Building customer loyalty. Brand ManageCamp will also provide PREMIUM and PLUS pass-holders access to exclusive content: blog posts, interviews, live Q&A sessions, whitepapers, and additional keynotes. You’ll obtain unparalleled insights for: Growing traffic. Building brand awareness.

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Hootsuite

JULY 24, 2019

A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. If your business offers a loyalty-driving app, this can be a good strategy to consider, even if the app is not your main business. What’s great about this ad.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Tiecas

MAY 1, 2024

Example: A state of the industry report on manufacturing automation trends) Data-Driven White Papers: Deep dives into specific pain points, offering analysis backed by data. (Ex: B2B Thought Leadership Marketing is Your Strategic Advantage for Sales and Customer Loyalty Remember the 95-5 rule of thumb?

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Econsultancy

MAY 23, 2022

Using behavioural economics to implement nudges at each stage of the journey can close the gap between trigger and purchase so prospective customers are less exposed to competitor brands, thus creating long-lasting customer loyalty.

Retail 105

Retail Whitepaper Finance Customer loyalty 105

Rock Content

APRIL 17, 2024

Market introductory offers to new customers. Reward customer loyalty with incentives. Today’s customers don’t want to feel like anonymous numbers; they desire to be recognized and feel that companies value them. studies and white papers). Notify shoppers that items they have browsed are back in stock.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing focuses on building brand awareness and creating customer loyalty. On the other hand, growth marketing focuses on acquiring new customers and growing the business. As a marketer, it’s essential to understand the difference between traditional marketing and growth marketing.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketers 64

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In fact in the long run it costs a lot more.

Telemarketing 94

Telemarketing Customer loyalty Marketers Marketing 94

Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. Conversion Rate Think of your Conversion Rate as the finish line in a race.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

InTouch Marketing

JANUARY 31, 2024

Impact: Builds customer loyalty, nurtures leads and drives conversions through personalized communication. Relationship marketing is a strategy that emphasizes building and maintaining long-term relationships with customers rather than focusing solely on one-time transactions. What Type Of Marketing Continues To Fade?

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Search Engine Land

JANUARY 4, 2023

Is your company doing enough to drive loyalty? Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged.

Customer 79

Customer Customer loyalty Whitepaper Analytics 79

Vertical Response

APRIL 12, 2024

It involves creating an authentic brand personality and fostering emotional connections with customers, embodying the core of successful brand strategies. Customer-centric marketing approaches, engendered by a strong brand strategy, can lead to increased customer loyalty and brand advocacy.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74