OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing 95

Customer Marketing Customer Social Media Marketing Digital Marketing 95

Marketing Insider Group

JULY 1, 2020

How to Move Forward with an Account-Based Customer Marketing Program. It’s time you double down your sales and marketing efforts on existing customers. Look internally at the customers you already have. When you join our community , you can get access to the on-demand recording (along with 40+ other sessions.).

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Customer Customer Marketing Food Retail 131

OnPassive Marketing

AUGUST 22, 2022

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience.

Customer Marketing 73

Customer Marketing Customer Influencer Marketing Marketers 73

Martech

OCTOBER 18, 2024

However, I decided to collaborate with the custom “marketing strategist” GPT I created to save time. Generative AI can act like a prospect or customer persona and give your marketing team feedback on your campaigns to optimize them as they are creating them. I earned my MBA (from Georgetown University, Hoya Saxa!),

Copywriting 133

Copywriting Entertainment Marketers Marketing 133

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Base.ai

OCTOBER 30, 2024

In a standout demonstration of customer advocacy and engagement, NICE launched five customer marketing programs within a single year. This achievement reflects the company’s vision to deepen customer relationships, optimize internal processes, and drive measurable business outcomes.

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Customer Customer Marketing Marketers Marketing 40

Set Up

SEPTEMBER 28, 2022

How do Marketers find Agencies? Client-side marketers work to deliver the best results for their brand and company.

Customer Marketing 98

Customer Marketing Customer Branding Marketers 98

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketers 52

Base.ai

MAY 8, 2023

The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). Customer-led growth (CLG) is at the heart of these initiatives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Base.ai

APRIL 25, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketers 52

Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketers 52

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Base.ai

FEBRUARY 29, 2024

What Makes a Successful Customer Marketer & How Do You Measure Success In the dynamic landscape of the tech industry, customer marketing has evolved into a pivotal asset for organizations aiming to broaden and retain their customer base.

Customer Marketing 52

Customer Marketing Customer Marketers Marketing 52

Base.ai

JANUARY 23, 2024

Unveiling the TOP100 Influencers in Customer Marketing And Advocacy Celebrating Customer-Centric Triumphs: A Reflection on Resilience and Innovation

Customer Marketing 52

Customer Marketing Customer Marketers Marketing 52

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Gaining Momentum: The Shift to Strategic Growth As the SaaS industry expanded, so did the potential of customer marketing.

Customer Marketing 40

Customer Marketing Customer Transform Customer Acquisition 40

Base.ai

OCTOBER 30, 2024

Scaling and Evolving Customer Marketing Programs: Insights from Adobe’s Journey In her session titled Scaling and Evolving Customer Marketing Programs , Julie Perino, Director of Customer Marketing at Adobe, shared invaluable insights into building impactful customer marketing programs.

Customer Marketing 40

Customer Marketing Customer Marketers Marketing 40

Martech

SEPTEMBER 18, 2024

This capability enables brands to hack traditional media entirely and send direct messaging that establish and reinforce their meaningful connection with their customers. AI orchestration takes this a step further, allowing marketers to synchronize and coordinate thousands of interactions on an individual level.

Branding 71

Branding Transform Customer Acquisition Customer loyalty 71

Base.ai

OCTOBER 30, 2024

Building Customer Marketing from the Ground Up: Apptio’s Journey to a Scalable, Impactful Program Apptio’s customer marketing team, led by Katie Strange and Lauren Rappold, has built a model for evolving customer marketing from a one-person function into a robust, scalable program.

Customer Marketing 40

Customer Marketing Transform Customer Marketers 40

Base.ai

JULY 30, 2024

This month's newsletter is brimming with excitement for Obsession 2024, the premier summit crafted by and for customer-obsessed professionals. Welcome to the July edition! Prepare for unparalleled insights, inspiring speakers, and invaluable networking opportunities.

Customer Marketing 52

Customer Marketing Customer Marketers Marketing 52

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Panel participants also highlighted the effectiveness of leveraging local online communities, forums and social media groups to engage with customers, gather feedback and create a sense of belonging among users.

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CRM Marketers Marketing Customer loyalty 111

The Next CMO

OCTOBER 12, 2022

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Customer Marketing 52

Customer Marketing Customer Marketers Marketing 52

The Next CMO

MARCH 16, 2022

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CMO Customer Marketing Customer Marketers 52

Base.ai

OCTOBER 30, 2024

In today’s hyper-competitive landscape, customer marketers are not only fostering loyalty—they’re shaping the future of B2B growth. During his keynote at Obsession 2024, Mark Organ, founder of Eloqua and Influitive, shared his vision for customer marketers: a movement toward customer-led growth.

Transform 52

Transform Customer Place Customer Marketing 52

Base.ai

JANUARY 27, 2025

One of the biggest challenges facing Customer Marketing Advocates (CMAs) is ensuring their work is recognized internally, especially by senior management.

Branding 52

Branding Customer Marketing Management Customer 52

Marketing Insider Group

SEPTEMBER 3, 2024

Build Your Digital Marketing Strategy Every marketing journey begins with a plan, but it’s easy to overlook certain aspects if you don’t have a digital marketing checklist. Following these lists assists in creating a strategy for engaging with your audience and converting them into customers.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

Base.ai

DECEMBER 9, 2024

How to Diversify Your Customer Content Engine: Insights from Industry Leaders Customer content is evolving rapidly, and todays B2B buyers demand more than polished testimonialsthey crave authentic, engaging, and versatile stories.

Customer 52

Customer Customer Marketing Marketers Marketing 52

SMEI

JANUARY 12, 2024

SMEI’s Professional Marketing Specialist (SCPM ) training program equips students pursuing a professional marketing career with the capacity to take on job positions such as market research specialists and service managers. customers, market development specialists.

Marketers 266

Marketers Marketing Management Market Research 266

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy. They may also be considering additional purchases.

SEO 133

SEO Customer User-Generated Thought Leadership 133

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers. Heres a recap of this years winners and their extraordinary contributions.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Adobe Experience Cloud Blog

APRIL 6, 2018

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career.

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Promotion Product Customer Thought Leadership 134

Base.ai

JANUARY 19, 2025

In the ever-evolving world of Customer Marketing and Advocacy , leaders, innovators, and strategists play a pivotal role in driving growth, building communities, and inspiring others.

Customer Marketing 52

Customer Marketing Customer Marketers Marketing 52

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

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Customer Transform Thought Leadership Health 134

Base.ai

OCTOBER 30, 2024

Transforming Customer Reviews into Enterprise-Wide Battle Cards: Alteryx’s Success Story Alteryx has redefined the potential of customer reviews, turning them into strategic assets that empower sales, strengthen customer marketing, and unify teams across the organization.

Transform 40

Transform Customer Customer Marketing Marketers 40

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

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Customer Thought Leadership Customer Acquisition Communications 134

Base.ai

FEBRUARY 25, 2025

This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion. "At

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Transform Customer User-Generated Customer Marketing 45