Marketing Insider Group

JULY 1, 2020

How to Move Forward with an Account-Based Customer Marketing Program. It’s time you double down your sales and marketing efforts on existing customers. Look internally at the customers you already have. When you join our community , you can get access to the on-demand recording (along with 40+ other sessions.).

Customer 131

Customer Customer Marketing Food Retail 131

OnPassive Marketing

AUGUST 22, 2022

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience.

Customer Marketing 73

Customer Marketing Customer Influencer Marketing Marketing 73

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Set Up

SEPTEMBER 28, 2022

How do Marketers find Agencies? Client-side marketers work to deliver the best results for their brand and company.

Customer Marketing 98

Customer Marketing Customer Branding Marketing 98

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketing 52

Base.ai

MAY 8, 2023

The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). Customer-led growth (CLG) is at the heart of these initiatives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

Base.ai

FEBRUARY 29, 2024

What Makes a Successful Customer Marketer & How Do You Measure Success In the dynamic landscape of the tech industry, customer marketing has evolved into a pivotal asset for organizations aiming to broaden and retain their customer base.

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Base.ai

JANUARY 23, 2024

Unveiling the TOP100 Influencers in Customer Marketing And Advocacy Celebrating Customer-Centric Triumphs: A Reflection on Resilience and Innovation

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Base.ai

APRIL 25, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketing 52

Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketing 52

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Base.ai

JANUARY 6, 2022

The industry’s first TOP25 & TOP100 celebrates the thinkers and the doers in Customer Marketing & Advocacy (CMA) “For the first time in the CMA space, we are recognizing the TOP25 Influencers and the TOP100 Strategists that are leading the way, driving visibility and value for our industry and their respective organizations as a whole.

Customer Marketing 52

Customer Marketing Customer Transform Inbound Marketing 52

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Gaining Momentum: The Shift to Strategic Growth As the SaaS industry expanded, so did the potential of customer marketing.

Customer Marketing 40

Customer Marketing Customer Transform Customer Acquisition 40

Base.ai

OCTOBER 30, 2024

Scaling and Evolving Customer Marketing Programs: Insights from Adobe’s Journey In her session titled Scaling and Evolving Customer Marketing Programs , Julie Perino, Director of Customer Marketing at Adobe, shared invaluable insights into building impactful customer marketing programs.

Customer Marketing 40

Customer Marketing Customer Marketing Marketers 40

Base.ai

OCTOBER 30, 2024

Building Customer Marketing from the Ground Up: Apptio’s Journey to a Scalable, Impactful Program Apptio’s customer marketing team, led by Katie Strange and Lauren Rappold, has built a model for evolving customer marketing from a one-person function into a robust, scalable program.

Customer Marketing 40

Customer Marketing Transform Customer Marketing 40

Base.ai

JULY 30, 2024

This month's newsletter is brimming with excitement for Obsession 2024, the premier summit crafted by and for customer-obsessed professionals. Welcome to the July edition! Prepare for unparalleled insights, inspiring speakers, and invaluable networking opportunities.

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

The Next CMO

OCTOBER 12, 2022

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Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

The Next CMO

MARCH 16, 2022

(..)

CMO 52

CMO Customer Marketing Customer Marketing 52

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy. They may also be considering additional purchases.

SEO 133

SEO Customer User-Generated Thought Leadership 133

Adobe Experience Cloud Blog

APRIL 6, 2018

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career.

Promotion 134

Promotion Product Customer Thought Leadership 134

Martech

OCTOBER 18, 2024

However, I decided to collaborate with the custom “marketing strategist” GPT I created to save time. Generative AI can act like a prospect or customer persona and give your marketing team feedback on your campaigns to optimize them as they are creating them. I earned my MBA (from Georgetown University, Hoya Saxa!),

Copywriting 128

Copywriting Entertainment Marketing Marketers 128

Base.ai

OCTOBER 30, 2024

In a standout demonstration of customer advocacy and engagement, NICE launched five customer marketing programs within a single year. This achievement reflects the company’s vision to deepen customer relationships, optimize internal processes, and drive measurable business outcomes.

Customer 40

Customer Customer Marketing Marketing Marketers 40

SMEI

JANUARY 12, 2024

SMEI’s Professional Marketing Specialist (SCPM ) training program equips students pursuing a professional marketing career with the capacity to take on job positions such as market research specialists and service managers. customers, market development specialists.

Marketing 221

Marketing Marketers Management Market Research 221

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 139

Social Media Marketing Marketing Marketers Influencer Marketing 139

Hubspot Marketing

MARCH 9, 2023

When brands are able to recreate moments that are reminiscent of the past through a modern digital lens, it can be an effective way to reach millennial customers. Marketing News The latest marketing news and strategy insights. TikTok statistics: 50+ stats marketers need to know in 2023.

Millennials 126

Millennials Customer User-Generated Marketing 126

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Martech

OCTOBER 13, 2023

In my experience, few marketing organizations and companies can optimize CLV. Customer marketing must be supported I have also encountered organizations that give lip service to the notion of customer marketing but fail to support it with investment.

Customer Acquisition 125

Customer Acquisition Customer loyalty Customer Customer Marketing 125

Martech

SEPTEMBER 18, 2024

This capability enables brands to hack traditional media entirely and send direct messaging that establish and reinforce their meaningful connection with their customers. AI orchestration takes this a step further, allowing marketers to synchronize and coordinate thousands of interactions on an individual level.

Branding 74

Branding Transform Customer Acquisition Customer loyalty 74

Adobe Experience Cloud Blog

JUNE 3, 2015

Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry. Customer Marketing: This role supports sales through customer advocacy, testimonials, and references.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 26, 2015

Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers.

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

OCTOBER 1, 2014

According to Forbes, word-of-mouth recommendations influence 80% of purchases, and people referred by customers are 3-5 times more likely to convert to customers. A Winning Customer Marketing Strategy. So how do you use an engagement marketing strategy to focus on customers?

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Hubspot Marketing

MAY 14, 2019

In recent years, any stance taken on sensitive social issues can be considered controversial marketing. Customer Marketing. It’s an attention-grabbing technique for stating an opinion, and brands use it to spark productive conversations about certain moral values.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 112

Customer Education Customer Acquisition User-Generated 112