Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 122

Direct Mail Customer Acquisition Marketing Marketers 122

Adobe Experience Cloud Blog

JANUARY 21, 2016

Think about how you can add personalization to new channels—such as social, videos, or direct mail this year—and the technology you need to do it. Events: In 2016, for B2B marketer, there will be a shift towards field marketing and away from tradeshows. Stacey Thornberry, Enterprise Field Marketing.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Examples include sales stands, event sponsorships, online events and conferences.

PR 52

PR Marketing Marketers User-Generated 52

Lusha

APRIL 18, 2021

They began implementing account-based marketing tactics such as creating custom marketing plans for their top accounts, finding out where they were in their buying cycle, and initiating regular communication to help them execute plans. . Case study #3 : Thomson Reuters’ event marketing strategy that achieved a 95% win rate.

Whitepaper 52

Whitepaper CRM Marketing Marketers 52