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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more.

CRM 99
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Important Marketing Terms You Should Know

Exposure Ninja

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more.

PR 52
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The Best Account-Based Marketing Tactics and Examples for 2021

Lusha

They have a lower customer acquisition cost . They respond well to your inbound and outbound marketing/sales messages. Wrote viral thought-leadership content which was distributed through email, direct mail, and social media by sales teams. They have a longer, more complex sales cycle.