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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This comprehensive report explores omnichannel marketing, highlighting key trends, data-driven insights, and the strategies that are driving success.

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Technologies that Connect Printers to Revenue and Customers to Results

DirectMail2.0

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

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3 Tips for Building a Successful Customer Marketing Program

Adobe Experience Cloud Blog

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

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Top 10 types of customer marketing you must know in 2022

OnPassive Marketing

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

Shazad is the senior manager of customer marketing at AutoNation, which is a pretty big auto retailer across America. So we run customer marketing program in terms of email, direct mail and SMS. And we also manage the customer database. Today I am joined by Shazad Beharry.

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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Marketers are no stranger to digital disruption.

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9 Account-based Marketing Case Studies

CXL

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.