Customer Marketing Direct Mail Transform 
DirectMail2.0
MARCH 26, 2025
This comprehensive report explores omnichannel marketing, highlighting key trends, data-driven insights, and the strategies that are driving success.
Marketing Insider Group
NOVEMBER 11, 2019
The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.
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Martech
JUNE 3, 2022
” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.
CXL
JUNE 2, 2022
Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.
Customers.ai
JANUARY 3, 2024
Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more.
Lusha
APRIL 18, 2021
According to Bizzabo , 97% of B2B marketers believe that in-person events have a major impact on achieving business outcomes, 80.2% of event organizers were able to reach a larger audience with virtual events, and over half of B2B marketers within the Professional Services industry host VIP events!
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