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The 2020 Email First Excellence Award: An Interview with Shazad Beharry

Litmus

We recently announced the inaugural winners of our Email First Awards during Litmus Live Week. In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award.

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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot Marketing

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads.

CRM 145
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Click here For instance, if you’re an email marketer, AI may help in the tracking of email marketing campaigns, generating subject lines, and personalizing email copies. All this allows marketing teams to focus on creative and strategic aspects. Remember, we have never had AI before.

Law 90
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Let consumers tell you how they want to be contacted

Martech

Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. Email marketing can cause inbox fatigue.” As people have become flooded with marketing emails over the past few years, they become irritated and sometimes ignore inboxes altogether. “If

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Email marketing.

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Recognizing our Agency Partner Founding Members

Sprout Social

Arkside Marketing, Inc. Arkside Marketing is a full-service ad agency specializing in regulated industries such as law firms, automotive, healthcare, and education. Arkside offers unique opportunities and creativity to clients seeking cost-effective advertising with personal customer service. ME Marketing Services.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Contact-based marketing involves: Personalization : Tailoring marketing messages and offers to address the unique interests and pain points of each contact. Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts.

CRM 99