Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Martech

JUNE 26, 2024

was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. And then probably product marketing. Take a look at what they’re creating. Goldcast.io

eBook 109

eBook Event Marketing User-Generated B2C 109

Hubspot Marketing

MAY 14, 2019

In recent years, any stance taken on sensitive social issues can be considered controversial marketing. Customer Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. Event Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

AUGUST 15, 2023

Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. He is the author of “76.5 followers) Zack Wenthe Zach calls himself a “CDP evangelist.” He’s a frequent public speaker and podcast guest. In your inbox.

Thought Leadership 98

Thought Leadership Transform Health Analytics 98

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 118

Direct Mail Customer Acquisition Marketers Marketing 118

Duct Tape Marketing

DECEMBER 12, 2024

When I started five years ago, I was a field marketer. was an event marketer for early stage tech companies in-house doing my thing. Then I started talking about account-based marketing and customer marketing. Nick Bennett (16:39.308) And again, what I've said has changed over those five years.

Transform 73

Transform B2C Influencer Marketing Marketers 73

Adobe Experience Cloud Blog

JANUARY 21, 2016

This also includes developing a greater alignment between marketing and sales. Stacey Thornberry, Enterprise Field Marketing. What this means for you: Don’t worry event marketers—tradeshows aren’t disappearing completely! Tradeshows are still important for broad-reach marketing.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketers 91