Customer Marketing Event Marketing Management 
Base.ai
APRIL 18, 2022
If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.
Martech
JUNE 26, 2024
was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. We would never, ever run an event without a post-event distribution strategy,” McGuire said. “It’s
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Martech
AUGUST 15, 2023
followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. His interests range from fintech through digital transformation and customer experience with a focus on CDPs.
Martech
JUNE 3, 2022
” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.
Duct Tape Marketing
DECEMBER 12, 2024
Nick Bennett (09:39.63) influencer program and they're hiring an actual person to like manage this all for them now. John Jantsch (14:20.154) manage that if that's goal. They're like a data provider in the UK, and they do influencer marketing really, really well. When I started five years ago, I was a field marketer.
Adobe Experience Cloud Blog
MAY 15, 2015
Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs. 2015 Is the Year of Sales and Marketing Alignment.
Marketing Insider Group
MAY 26, 2020
Meanwhile customer success and account management teams are left to their own devices to try to retain their clients. As Jessica Fewless mentioned in her sneak preview interview , when it comes to customer marketing, it’s like a black hole and an area where 95% of companies are ineffective.
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