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Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

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How small companies make a big splash with event content

Martech

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. But you can be tiny and still achieve mighty results with your events. Goldcast.io

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How the Right Creators Can Transform Your B2B Marketing

Duct Tape Marketing

you have to use the product. I'm not saying you have to use it for years, but you can't just go into a partnership without using the product. Maybe you're launching on product taunts or you're doing new product, whatever it is. John Jantsch (10:48.624) Yeah, they were just like, I love this product. The issue is.

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MarTech’s CDP experts to follow

Martech

followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space.

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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

This also includes developing a greater alignment between marketing and sales. Stacey Thornberry, Enterprise Field Marketing. What this means for you: Don’t worry event marketers—tradeshows aren’t disappearing completely! Tradeshows are still important for broad-reach marketing.