Customer Marketing Event Marketing Transform 
Duct Tape Marketing
DECEMBER 12, 2024
As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. When I started five years ago, I was a field marketer.
Adobe Experience Cloud Blog
MAY 15, 2015
Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. The invention of the chainsaw crushed Paul Bunyan’s tree chopping game.
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Martech
AUGUST 15, 2023
His interests range from fintech through digital transformation and customer experience with a focus on CDPs. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. He is the author of “76.5
Martech
JUNE 3, 2022
” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.
Lusha
APRIL 18, 2021
According to Bizzabo , 97% of B2B marketers believe that in-person events have a major impact on achieving business outcomes, 80.2% of event organizers were able to reach a larger audience with virtual events, and over half of B2B marketers within the Professional Services industry host VIP events!
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